Dogpile, a meta-search engine operated by InfoSpace, Inc.
(NASDAQ:INSP) that combines search results from all of the leading
search engines, including Google, Yahoo! and Bing, today released
its annual list of top search results for 2011.
“Based on an analysis of hundreds of millions of the most
popular search queries submitted on Dogpile.com this past year, we
captured a glimpse of the interests of Americans,” said Stacy
Ybarra, senior director of corporate communications at InfoSpace.
“2011 presented itself as a year full of economic and employment
concerns, celebrity captivation, notorious sex scandals, and
beginnings and endings in global political events.”
Top Ten Overall Favorite Fetches:
1. Facebook
2. YouTube
3. NFL
4. American Idol
5. iPad
6. iPhone
7. Kim Kardashian
8. Justin Bieber
9. Casey Anthony trial
10. Powerball
Top Ten Celebrities:
1. Kim Kardashian
2. Justin Bieber
3. Megan Fox
4. Lady Gaga
5. Katy Perry
6. Charlie Sheen
7. Selena Gomez
8. Emma Watson
9. Mila Kunis
10. Adele
The queen of reality show TV, Kim Kardashian, topped the
celebrity list on Dogpile.com for the second year in a row. Her
marriage, however short-lived, to athlete Kris Humphries was the
most talked about American wedding of the year, second in
popularity to Prince William and Kate Middleton’s much publicized
and highly searched royal wedding in London last April.
Bieber Fever continued this year with pop/R&B singer Justin
Bieber following closely behind Kim Kardashian. Bieber jumped five
spots from number seven on the 2010 celebrity chart to number two
in 2011. The Canadian teen heartthrob shared his fame with his own
sweetheart, Selena Gomez, who placed in the top ten for celebrity
searches the first time, a dramatic surge considering Gomez’s
absence in the top 100 celebrity ranking last year.
Top Ten Musicians:
1. Justin Bieber
2. Lady Gaga
3. Katy Perry
4. Adele
5. Miley Cyrus
6. Taylor Swift
7. Rihanna
8. Amy Winehouse
9. Nicki Minaj
10. Eminem
It wasn’t a shock to see baby-faced Justin Bieber appear again
on the top musician chart with the launch of a high grossing, 3-D
biopic-concert film, Justin Bieber: Never Say Never, and the
release of his second album, Under the Mistletoe. It was a
surprise, however, not to see Beyoncé on the top ten most-searched
celebrity or musician list despite her unexpected unveiling of her
baby bump at the MTV Video Music Awards last August. Coming in
second on the most popular musician list was Lady Gaga, whose entry
into the Grammy Awards in February resembled her own version of
birth to promote her hit single, “Born this Way.”
Top Ten News Searches:
1. Japan Earthquake and Tsunami
2. Casey Anthony trial
3. Hurricane Irene
4. Occupy Wall Street
5. Libya Battle of Tripoli/Muammar Gaddafi
6. Royal Wedding
7. Death of Steve Jobs
8. Arizona/Gifford Shooting
9. Death of Osama Bin Laden
10. End of U.S. War in Iraq
News across the globe topped the most searched news list from
Japan’s devastating earthquake and tsunami, to the collapse of
Libya under its former ruler, Muammar Gaddafi, and President
Obama’s campaign follow-through with his announcement of the end of
the U.S. war in Iraq.
Unemployment didn’t make it as a topic in the top news search
list, yet it was evident that economic instability was a major
concern for many with a high volume of searches for job listings,
resume templates and cover letter samples. Internet users also
seemed to show more interest in finding ways to save or make money,
or perhaps tap savings, with noticeably large numbers in searches
for coupons, credit unions, NASDAQ shares, social security, minimum
wage, Sallie Mae, financial aid, and lottery results.
What are Dogpile users doing to keep their minds off of economic
uncertainties aside from satisfying their celebrity curiosities? We
saw major boosts in search appearances of numerous retail sites,
social networks, tech gadget reviews, online games and even dating
sites, suggesting many Americans are increasingly going online to
find quite a few distractions and digressions.
Top Ten Online Diversions:
1. Facebook
2. YouTube
3. eBay
4. Craigslist
5. Amazon
6. TMZ
7. Drudge Report
8. Match.com
9. Pogo
10. Skype
Top Ten Brick & Mortar Retail Sites:
1. Walmart
2. Home Depot
3. Lowes
4. Best Buy
5. Sears
6. Target
7. Costco
8. Kohls
9. Staples
10. Kmart
Top Ten Social Network Sites:
1. Facebook
2. YouTube
3. Flickr
4. Twitter
5. LinkedIn
6. MySpace
7. Tagged
8. Google +
9. Meetup.com
10. Orkut
Top Ten Tech Gadgets:
1. iPad
2. iPhone
3. XBOX
4. Kindle
5. iPod Touch
6. Nook
7. Blackberry
8. Touchpad
9. PlayStation
10. Android
Top Ten Online Games:
1. Angry Birds
2. Webkinz
3. Minecraft
4. Mahjong
5. Sudoku
6. Runescape
7. Farmville
8. Solitaire
9. Chess
10. Poker
Dogpile users also distracted themselves offline by tuning into
TV and radio talk shows to listen to others’ opinions, or tuned out
in front of the tube to watch highly rated and ranked entertainment
TV shows.
Top Ten Television News and Talk Radio Shows:
1. CNN News
2. FOX News
3. Nancy Grace
4. 60 Minutes
5. The Howard Stern Show
6. NBC Nightly News
7. The Dave Ramsey Show
8. Anderson Cooper 360
9. The Daily Show
10. The Rachel Maddow Show
Top Ten TV Shows:
1. American Idol
2. Dancing with the Stars
3. The Dr. Oz Show
4. NCIS
5. Glee
6. Oprah
7. The Today Show
8. The Voice
9. X Factor
10. Big Brother
American Idol had a revival in ratings with a spot at number one
as the most searched TV show this year. The reality show had a new
competitor, The Voice, to help keep the talent program on its toes
– similarly speaking to the second most-searched reality show,
Dancing with the Stars.
Although Oprah’s top ranked syndicated show aired its last
episode after a quarter of a century on NBC earlier this year, she
launched her own Oprah Winfrey Network (OWN) later in the year. Her
protégé, Dr. Oz, successfully made it to this year’s Top 10 list
for the first time with his own daytime talk show, The Dr. Oz
Show.
“The most popular search queries on Dogpile continue to provide
Internet users with access to online resources, local businesses,
e-commerce, and a plethora of news and content our users want,”
said Ybarra. “Our search data for Dogpile.com indicates that
Americans continue to be intrigued with celebrity gossip and other
online interests, and are increasingly using the Internet as a
resource, and for convenient services online.”
For more on Dogpile search trends, follow Arfie on our Dogpile
Facebook Page at www.facebook.com/dogpilesearch and search on
www.Dogpile.com every day for a daily listing of favorite fetches,
or top searches, on its homepage.
Report Methodology
To determine which search terms were the most popular in 2011,
Dogpile team members compiled hundreds of millions of queries that
Internet users submitted on Dogpile.com throughout the year, then
aggregated the themes and topics that were most prevalent. No
individual searcher’s personal information was made available and
adult content terms were filtered out of results.
About InfoSpace, Inc.
InfoSpace, Inc., a leading developer of metasearch products, is
focused on bringing the best of the Web to Internet users.
InfoSpace's proprietary metasearch technology combines the top
results from several of the largest online search engines,
providing fast and comprehensive search results. InfoSpace sites
include Dogpile® (www.dogpile.com), InfoSpace.com®
(www.infospace.com), MetaCrawler® (www.metacrawler.com),
WebCrawler® (www.webcrawler.com), and WebFetch® (www.webfetch.com).
InfoSpace's metasearch technology is also available on nearly 100
partner sites, including content, community, and connectivity
sites. In addition, the Company operates an innovative online
search engine optimization tool, WebPosition®
(www.webposition.com). Additional information may be found at
www.infospaceinc.com.
InfoSpace.com, InfoSpace, Dogpile, MetaCrawler, WebCrawler,
WebFetch, and other marks are trademarks of InfoSpace, Inc.
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