As Apple Counts Down to iPad Release, Will Consumers Line Up to Buy – A New Study from Infogroup’s ORC Gages Consumer Int...
01 Abril 2010 - 10:05AM
Business Wire
According to a new poll conducted by ORC, an Infogroup Company
(NASDAQ: IUSA), the vast majority of US consumers (71%) are
familiar with Apple’s iPad tablet computer. Six percent plan on
buying one within a year, equating to a sale of about seven million
units, and one percent said they will purchase one as soon as it
becomes available, which would translate to a sale of approximately
one million units. The iPad is slated to hit shelves on Saturday,
April 3rd.
The findings in ORC’s survey correspond closely with market
analyst predictions that five million iPads will be sold in 2010.
Based on the results of ORC’s research, it is clear that a
significant number of tech-hungry consumers are interested in an
iPad in the short-term, but what does this mean for the long-term
success of the product?
“Adoption of new technologies is often a slow and gradual
process,” said Kevin Wood, Vice President and Senior Analyst with
ORC’s technology practice. “It wasn’t that long ago when the
Blackberry smartphone was only used by executives and road
warriors. Adoption of the iPad will likely increase when consumers
begin to grasp the extent to which the new technology will
integrate with and enhance the way they work and play.”
The study also examined the types of technology an eventual iPad
purchase would replace. Four in ten respondents (39%) said they
would not replace anything, indicating an augmentation of their
existing technology with the iPad; however, 35% cited that an iPad
could eventually replace a laptop or desktop computer running
Windows.
“Just as the iPhone aided Apple in winning new Macintosh users,
the initial data surrounding the release of the iPad suggests that
the introduction of a fresh technology will once again create a new
equilibrium in Apple vs. Windows users,” Wood said. “When it comes
to capturing the hearts and minds of prospective customers, the
creation of innovative and exciting personal computing options may
prove more successful in the long run than improvements to features
and functionality.”
About ORC
ORC, an Infogroup company, is a leading global market research
firm with offices across the U.S., Europe and Asia Pacific region.
ORC offers the unique ability to integrate primary and secondary
research, competitive intelligence and expert insight to address
the business challenges of its clients worldwide. The company has
been a partner of CNN on the CNN/Opinion Research Corporation poll
since 2006. To learn more about ORC, visit
www.opinionresearch.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and
interactive resources that enables targeted sales, effective
marketing and insightful research solutions. Our information powers
innovative tools and insight for businesses to efficiently reach
current and future customers through multiple channels, including
the world’s most dominant and powerful Internet search engines and
GPS navigation systems. Infogroup’s headquarters are located at
5711 South 86th Circle, Omaha, NE 68127. For more information, call
(402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve
risks and uncertainties that could cause actual results to differ
materially from those stated or implied by such forward-looking
statements. The potential risks and uncertainties include, but are
not limited to, recent changes in senior management, the successful
integration of recent and future acquisitions, fluctuations in
operating results, failure to successfully carry out our Internet
strategy or to grow our Internet revenue, effects of leverage,
changes in technology and increased competition. More information
about potential factors that could affect the company’s business
and financial results is included in the company’s filings with the
Securities and Exchange Commission.
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