Infogroup’s ORC Adds Free Five-Star Rating to Its Comprehensive CityMARKS™ Research Solution
20 Abril 2010 - 5:29PM
Business Wire
ORC, an Infogroup company (NASDAQ: IUSA), today announced the
introduction of its new five-star rating system as an enhancement
to its already successful CityMARKS™ suite of services. Recognizing
the difficulties facing cities today as they struggle to allocate
increasingly scarce resources most effectively, ORC is offering
cities the use of its basic model for free.
Based on citizens’ responses to five carefully constructed
questions, ORC’s new rating system allows local government leaders
to quickly and easily gain an understanding of how their city or
town measures up on five powerful measures that we know provide a
clear understanding of how well a city is meeting its citizens’
expectations in terms of quality of life, quality of city services,
the perceived value of service for tax dollars paid and citizen
perceptions about the direction in which their town is headed.
“What makes our five-star rating unique is that it not only
measures local government’s performance on key metrics of most
importance to citizens, it also offers diagnostic capabilities to
help public leadership easily identify and focus on issues that
matter most,” said Rebecca Elmore-Yalch, Senior Vice President at
ORC and developer of ORC’s CityMARKS™ research program. “Through
this effort, ORC will also be developing a robust national database
that will allow participating cities to see how they stand up on
these “power” questions as well as other measures of quality.”
Results from ORC’s rating system and other CityMARKS™ services
yield clear insight into the direction a city should take to
improve performance and meet the needs and expectations of its
citizenry. “Our five-star rating system represents a highly
accessible, indispensable tool for municipal government leaders to
easily obtain critical insight into the perspectives of their
constituents,” added Yalch. “Additional services included in ORC’s
CityMARKS™ suite of services provide a full array of survey
research, diagnostic, and action planning services.”
About ORC
ORC, an Infogroup company, is a leading global market research
firm with offices across the U.S., Europe and Asia Pacific region.
ORC offers the unique ability to integrate primary and secondary
research, competitive intelligence and expert insight to address
the business challenges of its clients worldwide. The company has
been a partner of CNN on the CNN/Opinion Research Corporation poll
since 2006. To learn more about ORC, visit
www.opinionresearch.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and
interactive resources that enables targeted sales, effective
marketing and insightful research solutions. Our information powers
innovative tools and insight for businesses to efficiently reach
current and future customers through multiple channels, including
the world’s most dominant and powerful Internet search engines and
GPS navigation systems. Infogroup’s headquarters are located at
5711 South 86th Circle, Omaha, NE 68127. For more information, call
(402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve
risks and uncertainties that could cause actual results to differ
materially from those stated or implied by such forward-looking
statements. The potential risks and uncertainties include, but are
not limited to, recent changes in senior management, the successful
integration of recent and future acquisitions, fluctuations in
operating results, failure to successfully carry out our Internet
strategy or to grow our Internet revenue, effects of leverage,
changes in technology and increased competition. More information
about potential factors that could affect the company’s business
and financial results is included in the company’s filings with the
Securities and Exchange Commission.
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