Infogroup’s ORC Managing Director to Moderate Panel at Argyle Executive Forums’ 2010 CMO Spotlight Forum: Retail & Consum...
21 Abril 2010 - 5:20PM
Business Wire
ORC, an Infogroup company (NASDAQ: IUSA) and leading provider of
global market and business research, today announced Managing
Director Dan Arnold will serve as a panel moderator at the 2010
CMO Spotlight Forum: Retail and Consumer Goods &
Services, presented by Argyle Executive Forum on
Thursday, April 29th in New York from 8:00am – 6:00pm ET.
This year’s forum focuses on strategic leveraging of multiple
internet and social media channels for retail and consumer product
companies facing a significant slowdown in retail sales and
considerable changes in consumer consumption habits. The event
brings together marketing leadership from approximately 100-115
public and private large- and mid-cap retail or consumer product
and service corporations, complementary areas of executive
leadership and select advisors.
“It is vital for companies to take advantage of the benefits of
social networking now,” said Arnold. “Users of social networking
have continuously increased, and even older individuals are now
joining in. Consumers are increasingly using these sites to
interact with companies by seeking information, finding promotions,
and researching other customers’ opinions. This has also led to a
recent increase in online loyalty program participation. It’s time
for marketing leaders to be creative and experiment with various
internet programs.”
As Managing Director of ORC’s Consumer Practice, Mr. Arnold
oversees the fulfillment of strategic research for over 200
accounts, representing a broad spectrum of industries including:
media/entertainment, food/beverage, household goods, personal care,
consumer electronics, travel/hospitality and retail. His expertise
in custom qualitative research solutions includes the development
of market assessments, benchmark/best practice studies,
adjacency/white space analyses, user needs assessments, gap
analyses, competitive intelligence studies and online research
solutions development. Mr. Arnold also advises some of ORC’s
largest clients in market entrance and investment strategies,
M&A evaluations, research process improvements and sustainable
innovation. To learn more, visit
http://www.opinionresearch.com/us/serve_ind_consumer.shtml or send
an e-mail to answers@opinionresearch.com.
About ORC
ORC, an Infogroup company, is a leading global market research
firm with offices across the U.S., Europe and Asia Pacific region.
ORC offers the unique ability to integrate primary and secondary
research, competitive intelligence and expert insight to address
the business challenges of its clients worldwide. The company has
been a partner of CNN on the CNN/Opinion Research Corporation poll
since 2006. To learn more about ORC, visit
www.opinionresearch.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and
interactive resources that enables targeted sales, effective
marketing and insightful research solutions. Our information powers
innovative tools and insight for businesses to efficiently reach
current and future customers through multiple channels, including
the world’s most dominant and powerful Internet search engines and
GPS navigation systems. Infogroup’s headquarters are located at
5711 South 86th Circle, Omaha, NE 68127. For more information, call
(402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve
risks and uncertainties that could cause actual results to differ
materially from those stated or implied by such forward-looking
statements. The potential risks and uncertainties include, but are
not limited to, recent changes in senior management, the successful
integration of recent and future acquisitions, fluctuations in
operating results, failure to successfully carry out our Internet
strategy or to grow our Internet revenue, effects of leverage,
changes in technology and increased competition. More information
about potential factors that could affect the company’s business
and financial results is included in the company’s filings with the
Securities and Exchange Commission.
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