Kubient Receives Notice of Allowance for Patent-Pending Solution KAI
31 Agosto 2022 - 9:30AM
Kubient, Inc. (NasdaqCM: KBNT, KBNTW) (“Kubient”
or the “Company”), a cloud-based software platform for digital
advertising, announced that the United States Patent and Trademark
Office (“USPTO”) issued a Notice of Allowance for the Company’s
proprietary ad fraud identification and prevention technology,
Kubient Artificial intelligence (“KAI”). A notice of allowance is
issued by the USPTO to indicate that the application has passed
examination. When and if the patent is issued by the USPTO, the
resulting patent will provide Kubient with added intellectual
property protection until 2039.
Kubient's patent-pending real-time fraud identification and
prevention technology transforms the fraud prevention process into
a real-time programmatic process. KAI now empowers buyers and
sellers of digital advertising to use machine learning during the
300-millisecond bidding process to identify and remove fraudulent
traffic before it is bought and sold. KAI provides real time
protection across omni-channel digital marketing campaigns
regardless of digital platforms and channels, ensures that specific
audiences will be marketed to, and allows media publishers, buyers,
and platforms to see detailed fraud reports, insights, and
analytics in real time based upon each advertising unit.
“Receiving the Notice of Allowance for our patent-pending
solution is a major milestone for Kubient, and we believe that is
also a rather rare achievement within the AdTech industry,” said
Paul Roberts, Founder and CEO of Kubient. “This notice validates
our approach to fraud prevention and brings Kubient one more step
closer to more seamlessly scaling and widely commercializing our
solution. Receiving a patent for KAI has been a high priority since
day one, and I’m proud of our team for bringing us very close to
achieving this goal, especially our Director of Data Science,
Vasanti Mahajan, who joined us over four years ago and has
delivered on a vision of using technology to prevent the massive
amount of fraud that plagues digital advertising. The entire
Kubient team remained resilient and diligent through the
development and enhancement of this groundbreaking technology that
we believe has the capability to transform the digital advertising
ecosystem. Looking ahead, KAI will remain the centerpiece for
Kubient's M&A strategy as we continue to weigh strategic
alternatives.”
Further to its initial core thesis, Kubient’s artificial
intelligence and machine learning teams continue to bolster KAI’s
capabilities, beginning with the addition of compliance
verification algorithms. This feature allows KAI’s AI to better
sort and vet fraudulent data and users from processing through the
digital ad marketplace. Additionally, Kubient has successfully
developed KAI as a hybrid standalone tool that third party
publishers or suppliers can utilize and incorporate into their
existing ecosystems. Kubient is continuing to invest in KAI's fraud
AI/machine learning models and developing KAI to be the optimal
intelligence layer between buyers and sellers.
About KubientKubient is a technology company
with a mission to transform the digital advertising industry to
audience-based marketing. Kubient’s next generation cloud-based
infrastructure enables efficient marketplace liquidity for buyers
and sellers of digital advertising. The Kubient Audience
Marketplace is a flexible open marketplace for advertisers and
publishers to reach, monetize and connect their audiences. The
Company’s platform provides a transparent programmatic environment
with proprietary artificial intelligence-powered pre-bid ad fraud
prevention, and proprietary real-time bidding (RTB) marketplace
automation for the digital out of home industry. The Audience
Marketplace is the solution for brands and publishers that demand
transparency and the ability to reach audiences across all channels
and ad formats. For additional information, please visit
https://kubient.com.
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Kubient Investor RelationsGateway Investor
RelationsMatt Glover and John YiT:
1-949-574-3860Kubient@gatewayir.com
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