SCOTTSDALE, Ariz., May 1, 2024
/PRNewswire/ -- LifeStance Health, one of the nation's largest
providers of virtual and in-person outpatient mental healthcare,
today launched its 2024 "Not One Face" campaign designed to
challenge assumptions about mental health and reduce the stigma
around seeking treatment.
The new campaign features photography from award-winning
photographers and up-and-coming artists who shoot with Leica, known
for its iconic, high-quality cameras. The photos showcase the
diverse ways mental health conditions like depression and anxiety
manifest in the real world. The campaign also features an original
poem created by author and poet Hussain Manawer that draws
inspiration from his personal experiences with mental
health.
"It's been incredibly rewarding to see the increasing
destigmatization of mental health since we first launched our 'Not
One Face' campaign three years ago. While we've made great progress
towards treating mental health on par with physical health, there
is still more work to do," said Ashley
Anderson, SVP of Marketing, LifeStance. "Our goal with the
latest iteration of this campaign is to continue shedding light on
the diversity of experiences when it comes to mental health. Just
as everyone's interaction with mental health will be different,
it's important to remember that there is no one-size-fits-all
approach to treatment."
"Mental health is a deeply personal experience, and I can think
of no better way to translate those experiences than through
photography," said Mike
Giannattasio, President, Leica
Camera North America. "We're thrilled to collaborate with a
leader like LifeStance to raise awareness and encourage candid
conversations about the many different faces of mental
health."
Matthieu Bitton, a photographer
and Leica ambassador who participated in the campaign, added: "At
every stage of success and personal growth, whether that is an
educational milestone, job promotion or even receiving a major
award for one's work, it is common for people to suffer in silence
from mental health conditions. I am happy to be part of a project
that raises awareness about the most important human
conditions."
The "Not One Face" campaign launches across digital media,
video, social and LifeStance channels today, May 1. It was produced in partnership with The
Unquantifiable. For more information about the campaign, please
visit: https://lifestance.com/may/.
ABOUT LIFESTANCE HEALTH
Founded in 2017, LifeStance
(NASDAQ: LFST) is reimagining mental health. We are one of the
nation's largest providers of virtual and in-person outpatient
mental healthcare for children, adolescents and adults experiencing
a variety of mental health conditions. Our mission is to help
people lead healthier, more fulfilling lives by improving access to
trusted, affordable and personalized mental healthcare. LifeStance
and its supported practices employ approximately 6,600
psychiatrists, advanced practice nurses, psychologists and
therapists and operates across 33 states and more than 550 centers.
To learn more, please visit www.LifeStance.com.
ABOUT LEICA
CAMERA
Leica represents a union of craftsmanship,
design and experience. It is a beautiful collision of art and
engineering, and the future of form and functionality. Leica Camera, headquartered in Wetzlar,
Germany with a second production
site in Vila Nova de Famalicão, Portugal, is an internationally operating,
premium-segment manufacturer of cameras and sport optics products.
The legendary status of the Leica brand is founded on a long
tradition of excellence in the supreme quality and performance of
cameras and lenses, and the iconic images that artists and
photojournalists everywhere captured with them. For more
information about Leica visit https://leicacamerausa.com/, or
follow the brand on Facebook, Instagram and Twitter.
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SOURCE LifeStance Health