CommerceHub to Acquire Mercent to Deliver Enterprise-Scale Omni-Channel Commerce Solutions
18 Dezembro 2014 - 6:35PM
Business Wire
Companies unite to enable an end-to-end
offering from demand to doorstep
Leading ecommerce provider CommerceHub today announced that it
has signed an agreement to acquire Seattle-based Mercent, a retail
technology company. The deal is expected to be finalized in January
2015, subject to customary closing conditions.
CommerceHub’s virtual-inventory platform integrates North
America’s largest retailers with a vast network of over 8,500
drop-ship suppliers. In the prior 12 months, the company enabled
more than $8 billion in annual gross merchandise value. Mercent’s
platform enables enterprise-scale retailers to optimize digital
marketing campaigns to ensure success on the largest shopping
channels. By combining capabilities, CommerceHub and Mercent will
allow clients to orchestrate the entire omni-channel commerce
experience from demand to doorstep.
"We evaluated all the providers in this space and consulted a
number of large retailers regarding their current solutions.
Mercent stood out as the only combination of enterprise-scale
platform and services that are ready for the caliber of retailers
we support,” said CommerceHub CEO Frank Poore. “By combining
CommerceHub and Mercent, we will have an offering that enables
retailers to radically expand their product assortment, generate
greater demand, and optimize customer delivery from any source of
supply – including stores, warehouses, drop-shippers or third-party
sellers.”
The two organizations plan to combine teams and retain a
presence on the East and West coasts. Eric Best, Mercent founder
and CEO, will remain with the company, reporting to Poore as the
company’s chief marketing officer.
“We are excited to join forces with CommerceHub,” said Best. “As
one of the fastest-growing ecommerce infrastructure providers, the
company is on track to solve the complexities of omni-channel
operations and marketing to keep retailers growing. CommerceHub
will enable us to achieve our vision. I look forward to working
with Frank and the team to continue building a great company.”
Once combined, the companies’ end-to-end offering will enable
leading global retailers to:
- Expand product assortments through a
vast network of drop-ship suppliers and marketplace sellers
- More effectively promote products via
the top marketing and digital advertising channels like Google
Shopping and Pinterest
- Deliver a true omni-channel experience,
distributing goods to and from stores, warehouses, drop shippers or
third-party sellers
- Launch marketplaces featuring
third-party seller assortment with full monitoring and control of
the entire delivery process
As of 2014, an estimated $10 billion of retail GMV flows
annually through the two companies’ platforms. Collectively,
CommerceHub and Mercent are integrated with more than 200
enterprise retailers, all major North American marketplaces, and
over 8,500 brands and distributors, enabling massive promotional
reach and product supply. Delivery excellence is achieved through
partnerships with all major carriers and a network of
geographically distributed 3PLs. Meanwhile, the two companies
optimize approximately 50 million unique product SKUs for data
compliance, channel syndication and sales performance.
About CommerceHub
For more than 15 years, CommerceHub has been providing
cloud-based technologies and services that enable retailers to
radically expand their product offering without inventory risk.
CommerceHub makes it possible to integrate with any product source,
and provides all of the tools necessary to identify new sources of
products, rapidly build SKUs, and ensure the smooth the delivery of
goods to customers. Providing an unparalleled platform and
scalability, CommerceHub in 2013 helped top online retailers in the
U.S. and Canada achieve $7 billion in retail sales through
drop-ship fulfillment. These expanded assortment orders were
successfully processed and fulfilled directly to consumers by more
than 8,000 integrated suppliers, distributors, manufacturers and
third-party sellers. CommerceHub is a subsidiary of Liberty
Interactive Corporation attributed to the Liberty Ventures Group
(Nasdaq: LVNTA, LVNTB). For more information, visit
www.commercehub.com.
About Mercent
Through its award-winning Mercent Retail technology, Mercent
helps large brand name retailers, including 1-800-Flowers, HSN and
GUESS? profitably reach and convert online shoppers. Supported
consumer shopping destinations include Amazon.com, Google, eBay,
Bing, Pinterest, Rakuten and Newegg Marketplace; and paid search,
product ads, comparison shopping engines (CSEs), affiliate
networks, social shopping sites and display advertising campaigns.
The ecommerce marketing company was founded by Amazon.com veterans,
is venture backed by Madrona Venture Group, The Hillman Company,
and TVC Capital, and based in Seattle, WA. For more information,
visit www.mercent.com.
CommerceHubErik Morton518-461-7047orLiberty
Interactive CorporationCourtnee Ulrich720-875-5420
Liberty Interactive Corp. - Series A Liberty Ventures (delisted) (NASDAQ:LVNTA)
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