LOS ANGELES, May 11, 2016 /PRNewswire/ -- Parents-to-be across
the nation are adopting new ways to give their babies a fashionable
entrance. The party experts at Evite today announced the latest
trends in baby showers, based on an analysis of hundreds of
thousands of baby-related events planned using Evite in 2015.
While the majority of events (approximately 75%) planned in 2015
featured various general "baby shower" invitation themes, a number
of emerging party trends are becoming more prevalent.
- Baby Sprinkle (11%) – A
smaller, more intimate version of a "shower" often to celebrate and
register for any items the parents might need for a second or third
child.
- Gender Reveal (8%) – A trend in which parents and guests
share the excitement of learning the gender of the baby. A trusted
friend (armed with a sealed doctor's note) can help orchestrate the
reveal via cutting into a cake with pink or blue frosting inside,
unwrapping a box of pink or blue balloons, or busting open a piñata
containing pink or blue candy.
- Sip & See (5%) – An "open house" party for practiced
parents in which friends drop by over the course of a few hours to
see the new baby and sip champagne. Usually taking place a few
months after the birth, it gives the parents time to rest while
providing loved ones an organized time to meet the baby.
- Man Shower/Daddy Diaper Party (1%) – Guys-only gathering
to celebrate the dad-to-be, similar to a bachelor party before a
wedding. Instead of gifts, guests are asked to bring a package of
diapers. Often occurring at the same time as a baby shower
celebrating the mom-to-be, popular man shower themes include a
casual BBQ or a round of golf.
- Co-Ed Baby Shower (less than 1%) – While still a small
percentage, the trend of getting the guys involved in wedding
planning is beginning to carry over to baby showers as well. Co-ed
showers featuring beer-filled baby bottles for a "baby bottle
drinking contest" and man-friendly foods are a top trend.
A full infographic summarizing these results can be found at
http://bitly.com/showertrends16.
"At Evite, we care about bringing people together for memorable
moments, especially new beginnings," said Robert McDaniel, Evite's VP of Marketing. "It's
exciting to see new ways people are using Evite in their lives, and
we love being part of those celebrations."
About Evite
Evite (www.evite.com) is the leading
digital service for bringing people together. With a wide array of
free, easy-to-use invitation designs and inspirational
party-planning tools, the company has sent over 2 billion event
invitations in its history, enabling approximately 3 billion unique
face-to-face connections. Evite makes getting together effortless
and more memorable for its 100+ million annual users, sending
20,000 invitations every hour and handling hundreds of millions of
RSVPs every year. Launched in 1998, Evite is headquartered in
Los Angeles and is a subsidiary of
Liberty Interactive Corporation, attributed to the Liberty Ventures
Group (NASDAQ: LVNTA, LVNTB).
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SOURCE Evite