Marchex Signs Contextual Advertising Agreements with Four Premium Vertical Publishers Including Computer Shopper
25 Abril 2007 - 10:15AM
Business Wire
Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), in conjunction with its
IndustryBrains subsidiary, today announced that it has signed
contextual advertising agreements with four online publishers,
including Computer Shopper, Engineering.com, Wall Street Reporter,
and SitePoint. Under the agreements, Marchex will provide its
contextual advertising solutions to selected areas of the
publishers� Web sites, or to channels associated with the sites,
such as targeted newsletters and blogs. �IndustryBrains has been a
leader in delivering targeted advertising to publishers in the
technology category for many years,� said�Josh London, General
Manager, Online for Computer Shopper. �We are looking forward to
our partnership with IndustryBrains, so that we can present
ComputerShopper.com�users to the most relevant advertisers at
industry leading cost-per-click rates.� �Adding these quality
vertical publishers further reinforces our position as the leader
in site-specific contextual advertising,� said Peter
Christothoulou, Marchex Chief Strategy Officer. �The combination of
the depth of our quality publishers and targeting capabilities
provides advertisers with excellent tools to maximize their
performance.� Marchex�s IndustryBrains subsidiary pioneered the
site-specific approach to contextual advertising more than five
years ago, with the 2002 launch of its contextual advertising
platform. This approach allows brand-name publishers to directly
benefit from the value of their respective online brands, content
and site traffic. The new publishers announced today add to
Marchex�s network of more than 100 vertically focused and
brand-name online publishers, such as BusinessWeek Online, The
Motley Fool, and the Ziff Davis online properties; which is paired
with a large base of premier advertisers. About Marchex, Inc.
Marchex (www.marchex.com) is a technology driven search and media
company focused on vertical and local online traffic. Specifically,
the company is focused on search marketing, local search, and
direct navigation. Marchex�s platform of integrated
performance-based advertising and search marketing services enables
merchants to efficiently market and sell their products and
services across multiple online distribution channels, including
search engines, product shopping engines, directories and selected
Web sites. About IndustryBrains IndustryBrains, a wholly owned
subsidiary of Marchex, is a leader in monetizing vertical and
brand-name Web sites through contextual advertising solutions.
Since 2002, the company has built a platform of high-quality
traffic by leveraging its proprietary technology to offer a
site-specific approach to contextual advertising under a business
model that combines bid-for-placement and relevancy. This approach
has allowed IndustryBrains to create relationships with more than
100 vertically focused and brand-name online publishers, such as
USATODAY.com, BusinessWeek Online, The Motley Fool, and the Ziff
Davis online properties; as well as a large base of premier
advertisers. For more information, visit www.industrybrains.com.
Safe Harbor Statement This press release contains forward-looking
statements that involve substantial risks and uncertainties. All
statements, other than statements of historical facts, included in
this press release regarding our strategy, future operations,
future financial position, future revenues, certain statements and
expectations regarding the asset acquisition, projected costs,
prospects, plans and objectives of management are forward-looking
statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you
should not place undue reliance on our forward-looking statements.
Actual results or events could differ materially from the plans,
intentions and expectations disclosed in the forward-looking
statements we make. There are a number of important factors that
could cause Marchex�s actual results to differ materially from
those indicated by such forward-looking statements which are
described in the �Risk Factors� section of our most recent periodic
report and registration statement filed with the SEC. We disclaim
any intention or obligation to update any forward-looking
statements.
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