The Topps Company, Inc. (“Topps” or “the Company”), a global leader
in sports and entertainment collectibles and confections, and
Mudrick Capital Acquisition Corporation II (“MUDS”) (NASDAQ: MUDS),
a publicly-traded special purpose acquisition company, today
announced a definitive agreement for a business combination that
will result in Topps becoming a public company. Upon closing of the
transaction, which is expected in late second or early third
quarter, the combined company will be named Topps and remain listed
on NASDAQ under the new ticker symbol “TOPP.”
Company Overview Building on
its 80-year heritage, Topps has transformed its core Sports &
Entertainment and Confections businesses through innovation and
diversification into a portfolio of complementary product offerings
including expanded e-commerce, mobile digital applications and
digital e-gifting solutions. The Company had record sales of $567
million in 2020, representing a year-over-year increase of 23%.
Topps engages and emotionally connects with millions of consumers
driving revenue through its powerful and widely recognized brands
across the globe via the following product offerings:
- Physical Sports & Entertainment, built
upon strategic licensing partnerships including Major League
Baseball, Major League Baseball Players Association, UEFA,
Bundesliga, Major League Soccer, Major League Soccer Players
Association, National Hockey League, National Hockey League Players
Association, Formula 1, Disney, Star Wars and World Wrestling
Entertainment and comprising a broad portfolio of trading cards,
stickers and albums and trading card games sold in stores around
the world as well as through its fast growing e-commerce platform,
topps.com;
- Digital Sports &
Entertainment, including interactive mobile apps Topps®
BUNT®, TOPPS® KICK®, Topps® NHL SKATE™, Disney Collect! by Topps®,
Marvel Collect! by Topps®, Star Wars™: Card Trader by Topps® and
Topps® WWE SLAM™ creates communities of users who collect, trade
and play online, and has recently commenced expansion into
Blockchain/NFTs;
- Gift Cards, under
the Topps Digital Services tradename, provides global
gifting/payment solutions for leading digital companies including
Airbnb, Deliveroo, DoorDash, Hulu, Instacart, Netflix, Nike, Twitch
and Uber;
- Confections, under
the Bazooka Candy Brands tradename, spans a branded portfolio of
novelty confections delivering engaging Edible Entertainment® with
celebrated product lines under the Bazooka, Ring Pop, Juicy Drop,
Push Pop and Baby Bottle Pop brands.
Topps Investment
Highlights:
- Leading
global Sports & Entertainment company with strong industry
tailwinds
- Highly
diversified portfolio of IP built upon strategic licensing
partnerships with global iconic brands
-
Expansion driven by continued development of digital
channels
-
Accelerating growth driven by core franchise momentum,
unique content, innovation and social and digital
engagement
-
Differentiated Confections business with strong and stable
profitability
- Multiple
organic and inorganic margin enhancing growth opportunities create
attractive financial profile
-
Long-tenured management team with an established track
record of success
Topps is capitalizing on the accelerated
interest in its multi-channel Sports & Entertainment business
from growing enthusiasm around its innovative sports and
entertainment collectibles, as well as growth from investments in
its e-commerce platform, topps.com. The Company has put a premium
on growth through innovation with existing and new licenses,
international expansion, curated experiential events, and
innovative artist-inspired collectibles. Topps has further
reimagined the collectibles universe through its transition to the
digital marketplace, addressing the contemporary, more tech-savvy
consumer demands for convenience, immediacy, value, social
engagement, and interactive experiences within the changing retail
landscape by leveraging its innovation and community. Topps is also
capitalizing on its growing technological capabilities to advance
its Gift Cards offering with a focus on further penetrating the
fast-growing digital gift card channel. In Confections, the Company
is fueling excitement and demand for its well-known novelty branded
products through innovative new product launches and brand
extensions, significantly increased e-commerce activity, and
international expansion.
Michael D. Eisner, former Chairman and Chief
Executive Officer of Disney and Chairman of The Topps Company, will
become Chairman of the combined company’s board of directors. Also
expected to join the combined company’s board of directors are:
Jill Ellis, coach of the U.S. Women’s 2013 and 2019 FIFA World Cup
champions; Maria Seferian, general counsel of Hillspire LLC; Marc
Lasry, co-owner of the Milwaukee Bucks and co-founder of Avenue
Capital Group; and Andy Redman, president of The Tornante Company.
The combined company will continue to be led by Michael
Brandstaedter, President and Chief Executive Officer of Topps.
Eisner said, “The strong emotional connection
between the Topps brand and consumers of all ages is truly
foundational, and, when combined with our growing portfolio of
strategic licensing partnerships, creates a profitable business
model with meaningful competitive advantages. Equally important,
the management team at the helm of Topps, which we’ve been building
for the last 14 years, is outstanding, with deep roots in sports
and entertainment, digital, gift cards and confections. Through
this transformation, Topps has enjoyed a strong partnership with
Madison Dearborn Partners. With the support of our new partners at
Mudrick Capital, the company will continue its long history of
innovation and global expansion, bringing consumers the best of
collectibles and confections products while successfully extending
into new verticals and emerging categories to take advantage of
digital content innovation and high growth opportunities across the
globe. That is why I’m not selling a single share of Topps stock in
this transaction.”
Michael Brandstaedter, President and Chief
Executive Officer of Topps, commented, “Topps is an 80-year-old
company with decades of rich tradition and history, but very much
built for the 21st century. We partner with some of the world’s
most iconic brands, and we are in the business of creating powerful
consumer connections every day. The strategies we have implemented
in recent years, including building a digital business that has
deepened consumer engagement, have driven excitement and innovation
across Topps, fueling strong and increasing revenue with
accelerating profitability. The future for Topps has never been
brighter, and, with a talented and dedicated management and
employee base, we are excited for the road ahead.”
Jason Mudrick, Founder and Chief Investment
Officer of Mudrick Capital, commented, “We believe Topps’ culture
of innovation, strong management team, expanding margins, robust
cash flow and conservative balance sheet set it apart from other
consumer growth companies. It also is well situated with a
universally recognized brand to capitalize on the fast emerging
market for collectible NFTs. We are excited to partner with this
exceptional organization to help write the next chapter in the long
history of its truly iconic brand.”
Transaction OverviewThe
transaction is anticipated to generate gross proceeds of up to
approximately $571 million of cash, assuming no redemptions by the
public stockholders of MUDS. This additional capital will be used
to purchase shares from existing Topps shareholder Madison Dearborn
Partners, which intends to sell the majority of its ownership
position, and to fund transaction related fees and expenses. This
includes a private placement of $250 million of common stock in
MUDS, including participation from funds and accounts managed by
GAMCO Investors and Wells Capital Management and including up to
$100 million from Mudrick Capital. The pro forma implied equity
value of the combined company is $1.163 billion at the $10.15 per
share PIPE price, assuming no redemptions by the public
stockholders of MUDS. The transaction implies a pro forma
enterprise value for The Topps Company of approximately $1.3
billion, or 12.5x 2021 projected adjusted EBITDA with estimated net
debt of less than $150 million.
The boards of directors of Topps and MUDS have
unanimously approved the transaction. The transaction, which will
require the approval of MUDS stockholders, is subject to other
customary closing conditions, including the receipt of certain
regulatory approvals and a minimum cash condition and is expected
to close in the late second or early third quarter of 2021.
Additional information about the proposed
transaction, including a copy of the merger agreement and investor
presentation, will be provided in a Current Report on Form 8-K to
be filed by Mudrick with the Securities and Exchange Commission and
will be available at www.sec.gov and
www.MudrickCapitalAcquisitionCorp.com.
Investors may view a pre-recorded Deal Roadshow
presentation at investors.thetoppscompany.com and
https://dealroadshow.com/e/TOPPSREVIEW.
AdvisorsJefferies LLC
(“Jefferies”) served as financial and capital markets advisor and
Weil, Gotshal & Manges LLP served as legal counsel to MUDS.
Deutsche Bank Securities Inc. served as financial advisor and
Kirkland & Ellis LLP served as legal counsel to The Topps
Company.
Jefferies is acting as lead placement agent and Deutsche Bank
Securities Inc., Roth Capital Partners, LLC, and Craig-Hallum
Capital Group, LLC are acting as placement agents on the PIPE.
About The Topps CompanyFounded
in 1938, The Topps Company, Inc. is a global consumer products
company that entertains and delights consumers through a
diversified, engaging, multi-platform product portfolio that
includes physical and digital collectibles, trading cards, trading
card games, sticker and album collections, memorabilia, curated
experiential events, gift cards and novelty confections. Topps
Physical Sports & Entertainment products include Major League
Baseball, Major League Soccer, UEFA Champions League, Bundesliga,
National Hockey League, Formula 1, Star Wars, WWE, Wacky Packages®,
Garbage Pail Kids®, Mars Attacks® and more. Topps Digital Sports
& Entertainment has connected with people around the world who
have downloaded our apps including Topps® BUNT®, TOPPS® KICK®, Star
Wars™: Card Trader by Topps®, Topps® WWE SLAM™, Topps® NHL SKATE™,
Marvel Collect! by Topps® and Disney Collect! by Topps®. Topps
Digital Services is a leading processor, distributor and program
manager of prepaid gift cards and provider of cloud-based financial
services and white label e-gift solutions for widely recognized
digital businesses that include Airbnb, Deliveroo, DoorDash, Hulu,
Instacart, Netflix, Nike, Twitch and Uber. Topps Confections,
Bazooka Candy Brands, produces, markets and distributes confections
brands including Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy
Drop®, Finders Keepers®, and Bazooka® bubble gum. For additional
information visit topps.com, play.toppsapps.com,
toppsdigitalservices.com, Candymania.com,
investors.thetoppscompany.com.
About The Tornante CompanyThe
Tornante Company, LLC is a privately held investment firm founded
and owned by former Walt Disney Company CEO Michael Eisner.
Tornante invests in, acquires, and operates media and entertainment
companies. The company owns Topps and Portsmouth Football Club, of
the English Football League, and has created critically acclaimed
series such as Undone for Amazon Studios, BoJack Horseman and Tuca
and Bertie for Netflix, and NOS4A2, an AMC Original Series.
About Mudrick Capital Acquisition
Corporation IIMUDS is a blank check company formed for the
purpose of effecting a merger, capital stock exchange, asset
acquisition, stock purchase, reorganization or similar business
combination with one or more businesses. The company is led by
Chief Executive Officer and Chairman of the Board of Directors,
Jason Mudrick, Chief Financial Officer, Glenn Springer, Vice
President, Victor Danh and Vice President, David Kirsch. Its
sponsor is an affiliate of Mudrick Capital Management, L.P., which
currently manages approximately $3.5 billion with a specialty in
event-driven and special situation investing in public and private
companies in North America. Additional information
regarding MUDS may be found at:
www.MudrickCapitalAcquisitionCorp.com.
About Madison Dearborn Partners,
LLCMadison Dearborn Partners, LLC ("MDP") is a leading
private equity investment firm based in Chicago. Since MDP's
formation in 1992, the firm has raised aggregate capital of over
$26 billion and has completed over 150 investments. MDP invests
across five dedicated industry verticals, including basic
industries; business and government software and services;
financial and transaction services; health care; and telecom, media
and technology services. For more information, please visit
www.mdcp.com.
Cautionary Language Regarding
Forward-Looking StatementsThis press release includes
“forward-looking statements” within the meaning of the “safe
harbor” provisions of the United States Private Securities
Litigation Reform Act of 1995. Forward-looking statements may be
identified by the use of words such as “forecast,” “intend,”
“seek,” “target,” “anticipate,” “believe,” “expect,” “estimate,”
“plan,” “outlook,” and “project” and other similar expressions that
predict or indicate future events or trends or that are not
statements of historical matters. Such forward-looking statements
may include estimated financial information, including with respect
to revenues, earnings, performance, strategies, prospects and other
aspects of the businesses of MUDS, Topps or the combined company
after completion of the proposed business combination, and are
based on current expectations that are subject to known and unknown
risks and uncertainties, which could cause actual results or
outcomes to differ materially from expectations expressed or
implied by such forward-looking statements. These factors include,
but are not limited to: (1) the occurrence of any event, change or
other circumstances that could result in the proposed business
combination not being completed at all or on the expected timeline,
including as a result of the termination of the definitive
documentation with respect to the proposed business combination or
the failure to obtain approval of MUDS’ stockholders or other
conditions to closing in the definitive documentation with respect
to the proposed business combination; (2) the outcome of any legal
proceedings that may be instituted against MUDS or Topps or any of
their respective directors or officers, following the announcement
of the proposed business combination; (3) the ability to meet
applicable NASDAQ listing standards; (4) the risk that the proposed
business combination disrupts current plans and operations of
Topps’ business as a result of the announcement and consummation of
the proposed business combination; (5) the inability to complete
the private placement; (6) changes in domestic and foreign
business, market, financial, political and legal conditions; (7)
the ability to recognize the anticipated benefits of the proposed
business combination, which may be affected by, among other things,
competition, the ability of the combined company to grow and manage
growth profitably, maintain relationships with customers and
suppliers and retain its management and key employees; (8) costs
related to the proposed business combination; (9) changes in
applicable laws or regulations; (10) the impact of the global
COVID-19 pandemic on any of the foregoing risks; and (11) other
risks and uncertainties indicated from time to time in the proxy
statement relating to the proposed business combination, including
those under “Risk Factors” therein, and other documents filed or to
be filed with the Securities and Exchange Commission (the “SEC”) by
MUDS. Investors are cautioned not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
MUDS and Topps undertake no commitment to update or revise the
forward-looking statements, whether as a result of new information,
future events or otherwise. The forward-looking statements in this
press release speak as of the date of its filing. Although MUDS may
from time to time voluntarily update its prior forward-looking
statements, it disclaims any commitment to do so whether as a
result of new information, future events, changes in assumptions or
otherwise except as required by applicable securities laws.
No Offer or SolicitationThis
press release shall not constitute a solicitation of a proxy,
consent or authorization with respect to any securities or in
respect of the proposed business combination. This press release
shall also not constitute an offer to sell or the solicitation of
an offer to buy any securities, nor shall there be any sale of
securities in any states or jurisdictions in which such offer,
solicitation or sale would be unlawful prior to registration or
qualification under the securities laws of any such jurisdiction.
No offering of securities shall be made except by means of a
prospectus meeting the requirements of section 10 of the Securities
Act, or an exemption therefrom.
Additional Information About the
Proposed Business Combination and Where to Find ItThis
press release is being made in respect of the proposed business
combination involving MUDS and Topps. MUDS intends to file with the
SEC a preliminary proxy statement relating to the proposed business
combination. This press release does not contain all the
information that should be considered concerning the proposed
business combination and is not intended to form the basis of any
investment decision or any other decision in respect of the
proposed business combination. MUDS’ stockholders and other
interested persons are advised to read, when available, the
preliminary proxy statement, any amendments thereto, the definitive
proxy statement and any other documents filed, in connection with
MUDS’ solicitation of proxies for its special meeting of
stockholders to be held to approve the proposed business
combination and other matters, as these materials will contain
important information about MUDS, Topps and the proposed business
combination. When available, the definitive proxy statement and
other relevant materials for the proposed business combination will
be mailed to stockholders of MUDS as of the record date to be
established for voting on the proposed business combination.
Stockholders of MUDS will also be able to obtain copies of the
proxy statement and other documents filed with the SEC, without
charge, once available, at the SEC’s website at www.sec.gov. In
addition, the documents filed by MUDS may be obtained free of
charge from MUDS by directing a request to: Mudrick Capital
Acquisition Corporation II, 527 Madison Avenue, Sixth Floor, New
York, New York 10022.
Participants in the
SolicitationMUDS, Topps and certain of their respective
directors, executive officers and other members of management and
employees may, under SEC rules, be deemed to be participants in the
solicitations of proxies from MUDS’ stockholders in connection with
the proposed business combination. Information regarding the
persons who may, under SEC rules, be deemed participants in the
solicitation of MUDS’ stockholders in connection with the proposed
business combination will be set forth in MUDS’ proxy statement
when it is filed with the SEC. You can find more information about
MUDS’ directors and executive officers in MUDS’ Annual Report on
Form 10-K for the fiscal year ended December 31, 2020, which was
filed with the SEC on April 2, 2021. Additional information
regarding the participants in the proxy solicitation and a
description of their direct and indirect interests, by security
holdings or otherwise, will be included in MUDS’ preliminary and
definitive proxy statement when it becomes available. Stockholders,
potential investors and other interested persons should read the
proxy statement carefully when it becomes available before making
any voting or investment decisions. When available, these documents
can be obtained free of charge from the sources indicated
above.
Investor ContactTom Filandro
and Brendon Frey, ICR, Inc.ToppsIR@icrinc.com
Media ContactKeil Decker, ICR,
Inc.ToppsPR@icrinc.com
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