Next-Level Partnership: Near Intelligence, ALDI France, and CoSpirit Media Redefine Personalized Marketing
30 Junho 2023 - 9:05AM
Business Wire
Leading supermarket chain will utilize Near’s data-driven
intelligence to drive traffic to online catalog
Near Intelligence, Inc. (Nasdaq: NIR) (“Near” or the “Company”),
a global leader in privacy-led data intelligence on people and
places, announced a customer agreement with ALDI France in
collaboration with independent media agency, CoSpirit Media.
ALDI France, which currently operates 1,300 stores in the
country, will utilize Near’s data solutions to generate traffic to
ALDI France’s online catalog. The international retailer plans to
use Near to create Dynamic Creative Optimization (DCO) campaigns
that automatically generate and display real-time advertisements
around their stores in France to reach current and potential
customers. DCO tailors advertisements to consumers based on
consensual data, including location, browsing history, and
demographics.
“Data-driven intelligence empowers businesses to connect with
their customers in meaningful ways. We are thrilled to partner with
ALDI France and CoSpirit Media to deliver personalized and dynamic
advertising campaigns that will drive engagement among new and
existing customers,” said Anil Mathews, CEO of Near.
“We’re delighted with our collaboration with Near. As a food
retailer, catalog digitalization is a very important challenge for
us. Near enables us to transpose the paper experience to digital
use. Performance has exceeded our expectations, enabling us to
address qualified contacts thanks to systematic geolocation of
printouts,” said Mathilde Papin Girardeau, Strategy and Media
Buying Manager at ALDI.
ALDI is one of the leading supermarket chains in the world with
over 10,000 stores worldwide, serving millions of customers in over
10 countries. This tripartite partnership showcases Near’s
commitment to helping retailers utilize actionable intelligence to
understand their customers better and improve visitation share and
loyalty.
About Near
Near, a global, full-stack data intelligence
software-as-a-service (“SaaS”) platform curates one of the world’s
largest sources of intelligence on people and places. The Near
platform’s patented technology processes data from an estimated 1.6
billion unique user IDs and 70 million points of interest, in more
than 44 countries. Near’s data and insights empower marketing and
operations teams to understand consumers’ online and offline
behaviors, affinities, and attributes in order to engage them and
grow their businesses. With a presence in Los Angeles, San
Francisco, Paris, Bangalore, Singapore, Sydney, and Tokyo, Near
serves scaled enterprises in retail, real estate, restaurant/QSR,
travel/tourism, telecom, and financial services. For more
information, please visit https://near.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230630894724/en/
Near - Media Inquiries Kat Harwood, Near PR@near.com
Investor Relations Marc P. Griffin, ICR
Marc.Griffin@icrinc.com
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