Audio Streaming Sites Benefit From 'Stickiness' NEW YORK, April 12
/PRNewswire-FirstCall/ -- Nielsen//NetRatings, a global leader in
Internet media and market research, announced today that Web
traffic to SIRIUS Satellite Radio grew an impressive 188 percent
year over year, increasing from 666,000 unique visitors in March
2005 to 1.9 million in March 2006 (see Table 1). Concurrent with
Howard Stern's January 2006 debut on SIRIUS, SIRIUS Satellite
Radio's Web site traffic surpassed XM Satellite Radio's Web site
traffic for the first time, drawing 2.3 million unique visitors
compared to XM's 1.6 million. SIRIUS continued to outpace its
primary competitor online in February and March. Nevertheless, XM
Satellite Radio saw strong year-over-year growth as well, climbing
47 percent, from 1.2 million unique visitors last March to 1.7
million in March of this year. "The satellite radio market is
enjoying vibrant growth, due to increasing interest among first
time subscribers," said Jon Gibs, senior director of media,
Nielsen//NetRatings. "While SIRIUS has seen significant growth
specifically due to Howard Stern's programming, both services
benefit from individuals going to their site, not just to sign up
for service, but also to listen to content while they are without
their players," he continued. Table 1: Unique Audience to Satellite
Radio Providers (U.S., Home and Work)
_________________________________________________________________________
Brand Jan. 06 Feb. 06 Mar. 06 March Y-O-Y Growth UA (000) UA (000)
UA (000)
_________________________________________________________________________
SIRIUS Satellite Radio 2,313 1,594 1,921 188%
_________________________________________________________________________
XM Satellite Radio 1,585 1,585 1,699 47%
_________________________________________________________________________
Source: Nielsen//NetRatings, April 2006 The "Stickiness" Factor In
addition to growing Web traffic, both SIRIUS and XM Satellite Radio
are enjoying increased consumer loyalty, due to streaming online
content. In March, SIRIUS and XM saw an average of 3.5 and 3.7
sessions per person, respectively (see Table 2). This return
visitation rate places the Web sites of these satellite radio
providers on par with other popular streaming audio sites,
including Rhapsody, Clear Channel Music Radio Network, and MSN
Radio. The average time spent per person at the SIRIUS site was
nearly 15 minutes. At XM, it was just over 13 minutes. At work,
satellite radio subscribers are especially likely to access
streaming content online, where broadband penetration is nearly 90
percent. For SIRIUS, 44 percent of users logged in to access a
media player for streaming content; for XM, it was 27 percent.
"Satellite radio services have traditionally been thought of as
linked to a specific satellite radio device. It is becoming clear
that satellite radio subscribers are accessing the content they
subscribe to online," said Gibs. "As these services continue to
gain in popularity by adding new talent and programming, they could
become a significant threat to online music subscription services
such as Rhapsody and MSN Radio." Table 2: Loyalty Metrics for
Selected Audio Streaming Sites, March 2006 (U.S., Work Only)
_________________________________________________________________________
Site Sessions Per Person Time Per Person (hh:mm:ss)
_________________________________________________________________________
Rhapsody 3.81 0:18:17
_________________________________________________________________________
XM Satellite Radio 3.73 0:13:05
_________________________________________________________________________
Clear Channel Music Radio Network 3.72 0:25:18
_________________________________________________________________________
SIRIUS Satellite Radio 3.54 0:14:50
_________________________________________________________________________
MSN Radio 2.72 0:56:05
_________________________________________________________________________
Source: Nielsen//NetRatings, April 2006
*********************************************************
Nielsen//NetRatings reports March 2006 data for the Top Sites by
Parent Company and Top Brands. In addition, Nielsen//NetRatings
reveals the Top Advertisers by Company for March 2006.
Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10
Web Sites By Brand, March 2006 Table 1. Top 10 Parent Companies,
Table 2. Top 10 Brands, Combined Home & Work Combined Home
& Work
_______________________________________________________________________
Parent Unique Time Per Brand Unique Time Per Audience Person
Audience Person (000) (hh:mm:ss) (000) (hh:mm:ss)
_______________________________________________________________________
Microsoft 115,161 2:16:10 Yahoo! 105,027 3:28:39
_______________________________________________________________________
Yahoo! 105,516 3:28:29 Microsoft 99,368 0:50:16
_______________________________________________________________________
Time Warner 101,021 5:05:52 MSN 95,124 1:52:10
_______________________________________________________________________
Google 94,829 1:02:32 Google 93,244 1:00:56
_______________________________________________________________________
eBay 61,684 1:58:14 AOL 75,348 6:13:54
_______________________________________________________________________
News Corp. Online 57,013 1:34:21 eBay 55,573 1:59:18
_______________________________________________________________________
InterActive- Corp 56,767 0:29:46 MapQuest 40,809 0:12:05
_______________________________________________________________________
Amazon 48,025 0:25:19 Amazon 40,721 0:23:21
_______________________________________________________________________
Walt Disney Internet Group 41,794 0:34:46 Real 36,961 0:43:00
_______________________________________________________________________
New York Times Company 39,012 0:16:03 MySpace 36,373 2:09:04
_______________________________________________________________________
Example: The data indicates that 39.0 million home and work
Internet users visited at least one of the New York Times
Company-owned sites or launched a New York Times Company-owned
application during the month, and each person spent, on average, a
total of 16 minutes and 3 seconds at one or more of their sites or
applications. A parent company is defined as a consolidation of
multiple domains and URLs owned by a single entity. A brand is
defined as a consolidation of multiple domains and URLs that has a
consistent collection of branded content. Reach is a measure of the
unduplicated audience that visits a property. The data is expressed
as the percentage of the total universe of Internet users who
logged onto the Internet at least once during the reporting period.
Nielsen//NetRatings AdRelevance Top 10 Advertisers, March 2006 Top
advertisers, ranked by estimated spending, are based on data from
AdRelevance, Nielsen//NetRatings' advertising research service. An
impression is counted as the number of times an ad is rendered for
viewing. Top 10 Advertisers by Estimated Spending
_________________________________________________________________________
Advertiser Total Estimated Spending Impressions (000)
_________________________________________________________________________
Vonage Holdings Corp $37,256,300 16,601,261
_________________________________________________________________________
GUS Plc $23,223,500 14,087,830
_________________________________________________________________________
Verizon Communications, Inc. $20,994,200 6,352,000
_________________________________________________________________________
Netflix, Inc. $18,250,700 8,121,311
_________________________________________________________________________
United Online, Inc. $17,798,900 5,762,282
_________________________________________________________________________
LowerMyBills.com, Inc. $13,415,800 2,564,188
_________________________________________________________________________
InterActiveCorp $10,742,700 3,849,143
_________________________________________________________________________
The News Corporation Limited $10,054,600 2,977,715
_________________________________________________________________________
Monster Worldwide, Inc. $9,918,000 2,372,500
_________________________________________________________________________
E*TRADE FINANCIAL Corp. $9,465,000 2,373,729
_________________________________________________________________________
Estimated spending reflects CPM-based advertising online, and
excludes search-based advertising, paid fee services,
performance-based campaigns, sponsorships, barters, partnership
advertising, advertorials, promotions and email. Impressions
reported exclude house ads, which are ads that run on an
advertiser's own or related property and co-branding relationships.
Example: An estimated 2.4 billion E*TRADE FINANCIAL Corp. ads were
rendered for viewing at the cost of approximately $9.5 million
during the surfing period. About Nielsen//NetRatings NetRatings,
Inc. (NASDAQ:NTRT) delivers leading Internet media and market
research solutions, marketed globally under the Nielsen//NetRatings
brand. With high quality, technology-driven products and services,
Nielsen//NetRatings is the global standard for Internet audience
measurement and premier source for online advertising intelligence,
enabling clients to make informed business decisions regarding
their Internet and digital strategies. The Nielsen//NetRatings
portfolio includes panel-based and site-centric Internet audience
measurement services, online advertising intelligence, user
lifestyle and demographic data, e-commerce and transaction metrics,
and custom data, research and analysis. For more information,
please visit http://www.nielsen-netratings.com/. CONTACT: Suzy
Bausch, +1-408-941-2965, or Leilani Han, +1-408-941-2930, both for
NetRatings, Inc. DATASOURCE: Nielsen//NetRatings CONTACT: Suzy
Bausch, +1-408-941-2965, or Leilani Han, +1-408-941-2930, both for
NetRatings, Inc. Web site: http://www.nielsen-netratings.com/
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