Price Chopper Supermarkets and Wild Oats Markets Announce Partnership
02 Novembro 2006 - 6:51PM
PR Newswire (US)
Price Chopper Is the First Independent Retailer to Sign an
Agreement to Offer 'Wild Oats' Brand Specialty Products in Its
Stores BOULDER, Colo., Nov. 2 /PRNewswire-FirstCall/ -- Price
Chopper Supermarkets, one of the country's premier food retailers
and Wild Oats Markets announced today that Price Chopper will be
the first independent retailer to sign an agreement with Wild Oats
Markets, Inc. to sell the entire line of Wild Oats branded natural
and organic products in its stores. "We are thrilled to expand and
enhance our strong natural and organic product offer with the
addition of hundreds of Wild Oats branded products, said Neil
Golub, president and CEO of Price Chopper. "Wild Oats is a
definitive leader in this field, and our agreement with them allows
us to provide their well-regarded natural and organic foods,
holistic supplements and environmentally friendly body care
products in various categories throughout the store for our
customers here in the Northeast." Price Chopper plans to offer the
Wild Oats brand in all 115 of its stores located in six
Northeastern states. "We want to carry as many items as our
customers want to buy and will continue to build the brand with our
new partners. We are currently in the process of re-planogramming
our shelves to handle the new products. In order to insure smooth
replenishment in our stores, we are retrofitting our warehouse to
incorporate the entire line and will start distribution just after
the holiday season," added Golub. The selection of products will
range from all-natural cookies and snacks, to natural cheeses and
imported Italian sodas, as well as everyday staples that provide
natural and organic alternatives to mainstream brands. These and
hundreds of other Wild Oats branded products will provide Price
Chopper customers with a wide selection of the highest quality
natural, organic and specialty items available in the market. "The
Wild Oats brand name has come to represent quality and integrity,
and we are pleased that interest is growing among leading retailers
like Price Chopper in the U.S. -- as well as internationally -- in
the Wild Oats line of branded products," said Gregory Mays,
Chairman and CEO of Wild Oats Markets. "By selecting Wild Oats as
their brand of choice for natural and organic foods, Price Chopper
has demonstrated their commitment to providing customers with a
wide selection of new and exciting products that meet a growing
need for healthier alternatives." The Wild Oats line of branded
products incorporates the highest quality ingredients and
attractive packaging that provides information about the benefits
of natural and organic foods. For more information about natural
and organics, and Wild Oats product standards, visit
http://www.wildoats.com/. About Price Chopper Based in Schenectady,
NY, the Golub Corporation owns and operates more than 100 Price
Chopper grocery stores in New York, Vermont, Pennsylvania,
Massachusetts, Connecticut and New Hampshire. The family-owned
company prides itself on longstanding traditions of innovative food
merchandising, leadership in community service and cooperative
associate relations. Golub's approximately 25,000 associates
collectively own 54% of the company's privately held stock. For
additional information, visit http://www.pricechopper.com/. About
Wild Oats Wild Oats Markets, Inc. (NASDAQ:OATS) is a nationwide
chain of natural and organic foods markets in the U.S. and Canada.
With more than $1.1 billion in annual sales, the Company currently
operates 114 natural foods stores in 24 states and British
Columbia, Canada. The Company's markets include: Wild Oats Natural
Marketplace, Henry's Farmers Markets, Sun Harvest and Capers
Community Markets. For more information, please visit the Company's
website at http://www.wildoats.com/. DATASOURCE: Wild Oats Markets,
Inc.; Price Chopper Supermarkets CONTACT: Mona Golub, VP Public
Relations and Consumer Services of Price Chopper Supermarkets,
+1-518-379-1480, ; or Sonja Tuitele, Corporate Communications of
Wild Oats Markets, +1-720-562-4984 Web site:
http://www.pricechopper.com/ http://www.wildoats.com/
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