AllergyKids and Wild Oats Markets Announce Distribution Partnership
15 Novembro 2006 - 9:00AM
PR Newswire (US)
BOULDER, Colo., Nov. 15 /PRNewswire/ -- AllergyKids announced today
that its products will soon be available in all 75 Wild Oats stores
(Wild Oats) (NASDAQ:OATS) across the country. The AllergyKids
products that Wild Oats will initially sell include: AllergyKids'
Green Med Case, AllergyKids' Black Lunch Sack, AllergyKids' Green
Snack Sack, AllergyKids' Simple Pack, AllergyKids' Starter Pack,
and AllergyKids' Round Sticker Pack. "As a specialty retailer, Wild
Oats is committed to being a resource to our customers and offering
the highest-quality products to our customers," said Karen
Schroeder, Wild Oats category manager. "We cater to people looking
for the best foods and to people with special dietary needs like
allergies." "We are excited to announce our partnership with Wild
Oats, as it highlights the importance of a healthy diet for these
children and puts AllergyKids' universal symbol into the hands of
the millions of Americans struggling with food allergies, bringing
us closer to our goal of finding the cure," said Robyn O'Brien,
founder, AllergyKids. According to the American Academy of Allergy,
Asthma and Immunology, at least 1 out of every 15 children under
the age of three has a food allergy. Food allergies affect an
estimated 2% of the adult population and 8% (or 5 million) American
children. From 1997 to 2002, the prevalence of the peanut allergy
doubled, suggesting an annual growth of 20% a year of children with
life threatening food allergies. About Wild Oats Markets, Inc. Wild
Oats Markets, Inc. (Wild Oats: Nasdaq OATS) is a nationwide chain
of natural and organic foods markets in the U.S. and Canada with
annual sales of more than $1.1 billion. The Company operates 114
natural foods stores in 24 states and British Columbia, Canada. The
Company's markets include: Wild Oats Natural Marketplace, Henry's
Farmers Market, Sun Harvest and Capers Community Markets. For more
information, please visit http://www.wildoats.com/. About
AllergyKids Founded in 2006 by a mother of four whose youngest
child suffers from food allergies, AllergyKids created the
universal symbol for food allergies and an associated product line
to identify children with food allergies in order to prevent
accidental allergic reactions. AllergyKids funds the AllergyKids
Foundation in the hopes of finding a cure for food allergies. For
more information, please visit http://www.allergykids.com/ or call
1.800.671.1525. AllergyKids Contact: Robyn O'Brien 1.800.671.1525
Wild Oats Contact: Krista Coleman 720-562-4979 DATASOURCE:
AllergyKids CONTACT: Robyn O'Brien of AllergyKids, +1-800-671-1525,
; or Krista Coleman of Wild Oats, +1-720-562-4979, Web site:
http://www.allergykids.com/ http://www.wildoats.com/
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