NCR Rolls Out 85 Cinema Kiosk - Analyst Blog
11 Abril 2013 - 2:41PM
Zacks
In an effort to establish itself as a primary provider of cash
delivery and payment system solutions, NCR
Corporation (NCR) is consistently introducing new products
and expanding the scope of old ones. The latest product from this
company is the NCR slim line 85 for cinema.
This is basically a kiosk providing automated ticketing, from
which consumers can buy tickets using mobile devices such as
tablets. Moreover, moviegoers can also obtain tickets at a
consessional rate.
The all-new 32-inch touch-screen can display multi-media of
movie art and trailers during the ticket-buying process.
NCR is providing services across different industries to
diversify its portfolio of products and engage in business with
customers across the globe. The Slimline 85 enhances the
movie-going experience of the theater goers, while it also builds a
better brand loyalty by making the ticket purchase easy.
The higher visibility, self-service capabilities and consistent
promotion of key items will help the company to improve sales.
As per IBIS World’s Mar 2013 report on movie theaters in the
U.S., apart from being hit by recession, the movie theater industry
has also suffered setbacks amounting to $14.5 billion over the past
5 years due to increasing competition.
NCR is slowly adapting to some new expansion strategies for its
indirect business, which spans across the retail, financial
services, travel and healthcare sectors. These strategies are
likely to aid the company’s penetration in different global
markets.
NCR’s focus is on providing innovation, growing its business on
a region-by-region basis and building excellent infrastructure to
attract more business. The company’s partners have helped it build
its customer base by offering its products across the globe.
NCR is also exploring opportunities in the growing markets of
the Asia-Pacific, and the Middle East and Africa, which are
expecting strong growth. Thus, these regions appear to be apt for
companies like NCR to focus on.
On the other hand, as more players are introducing new products,
competition is increasing. NCR’s broad exposure and years of
experience in the ATM space is encouraging and could help it stay
ahead of its traditional competitors Diebold Inc.
(DBD) and Wincor Nixdorf.
Currently, NCR Corp. has a Zacks Rank #2 (Buy). Investors can
also consider other technology stocks such as Faro Tech
Inc. (FARO) and Orbotech Ltd. (ORBK),
both carrying a Zacks Rank #1 (Strong Buy).
DIEBOLD INC (DBD): Free Stock Analysis Report
FARO TECH INC (FARO): Free Stock Analysis Report
NCR CORP-NEW (NCR): Free Stock Analysis Report
ORBOTECH LTD (ORBK): Free Stock Analysis Report
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