YAVNE, Israel, May 26, 2015 /PRNewswire/ -- Can electronics
manufacturing be classified as a language? According to Orbotech
Ltd. (NASDAQ: ORBK) CEO Asher Levy,
the answer is an unequivocal yes.
"Reading, writing and connecting through conversation are the
major cornerstones of every language," says Levy. "Electronics
manufacturing 'literacy' covers all of these bases: AOI (Automated
Optical Inspection) equipment is all about reading – you
need to be able to study, inspect and verify the 'script' of key
electronic elements such as printed circuit boards and flat panel
displays. Direct Imaging, automated rework, metallization on
multiple substrates and the advent of printed electronics – all of
these are indicative of electronics writing. And
producing advanced multi-stack packages requires proper
connecting so that electronic components can engage in
conversation."
The language analogy indeed runs deep. Orbotech has chosen The
Language of Electronics concept as its new tagline to spearhead the
Company's current rebranding effort, reflecting the highly
proactive research and development and various commercial growth
strategies it is pursuing.
Orbotech's AOI systems have long been standout solutions in
electronics reading, earning them a significant market presence in
equipment deployed for the inspection of printed circuit boards
(PCB) and flat panel displays (FPD). In recent years, its
cutting-edge electronics writing offering, including DI (Direct
Imaging) and AOR (Automated Optical Rework) systems, continues to
develop and diversify in terms of scope and innovative product
introductions. The company's electronics connecting offering
includes UV cutting-edge laser drilling systems and CAM (Computer
Aided Manufacturing) solutions. The recent acquisition of SPTS, an
industry leader in Etch, Physical and Chemical Vapor Deposition for
Micro-Electro-Mechanical Systems (MEMS) and advanced packaging, is
an important strategic move that further enriches Orbotech's
extensive portfolio.
Levy expands: "The Language of Electronics encompasses much of
Orbotech's current offering and gives us a lot of wingspan for
diversification. If you look at today's automated electronic
components manufacturing environment, it would seem that this total
package of literacy – electronics reading, writing and connecting –
can make a strong contribution towards the creation of the smart
devices of tomorrow. The developing designer-driven agenda – for
flexible and foldable devices, the connected car, the IoT and
advanced wearable electronics – are all within reach. By
saying that we are masters in this richly complex language, we are
declaring that Orbotech is a significant enabler in many aspects of
realizing designer dreams on the electronics manufacturing
floor."
About Orbotech
Orbotech Ltd. (NASDAQ: ORBK) is a global innovator of enabling
technologies used in the manufacture of the world's most
sophisticated consumer and industrial products throughout the
electronics and adjacent industries. The Company is a leading
provider of yield enhancement and production solutions for
electronics reading, writing and connecting, used by manufacturers
of printed circuit boards, flat panel displays, advanced packaging,
micro-electro-mechanical systems and other electronic components.
Virtually every electronic device in the world is produced using
Orbotech systems. For more information visit:
http://www.orbotech.com/.
For further information, visit www.orbotech.com
Company
Contact:
|
|
Ann
Michael
|
Anat Earon
Heilborn
|
Senior Corporate
Marketing
|
Director of Investor
Relations
|
Communications
Manager
|
Orbotech
Ltd.
|
Orbotech
Ltd.
|
Tel: +972-8-942
3582
|
Tel: +972-8-942
3148
|
anat.earon-heilborn@orbotech.com
|
ann.michael@orbotech.com
|
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/masters-of-the-language-of-electronics-300088280.html
SOURCE Orbotech Ltd.