No More Haggling Over Hotel Rates: New Orbitz Survey Finds Travelers Prefer to Book With Online Agencies to Comparison Shop Mult
25 Agosto 2004 - 1:16PM
PR Newswire (US)
No More Haggling Over Hotel Rates: New Orbitz Survey Finds
Travelers Prefer to Book With Online Agencies to Comparison Shop
Multiple Hotel Brands, Access Lowest Rates CHICAGO, Aug. 25
/PRNewswire/ -- Orbitz (NASDAQ:ORBZ), the site that makes it easy
to find great travel deals, today announced the results of a
national survey of travelers with internet access that reveals the
majority (91%) want to comparison shop multiple hotel brands when
booking a hotel. According to the Orbitz Hotel Survey, conducted
online by Harris Interactive(R), nearly half of consumers (49%)
believe web sites like Orbitz offer the lowest hotel rates more
than calling hotels directly (25%) or using hotel websites (22%)
do. Amid industry discussion on where consumers find the best hotel
deals, with online agencies or through hotels directly, the survey
found that over the next 12 months, more online travelers (43%)
anticipate using third-party sites like Orbitz most frequently for
hotel reservations than calling a hotel directly (40%) or using
hotel websites (35%). "More than half of all hotels booked online
are booked by a third-party agency such as Orbitz," according to a
2004 study by PhoCusWright. The study also confirmed, "Third-party
sites offer compelling deals and shopping options and will continue
to represent the greater share of hotel Internet bookings." Low
prices aren't the only reason consumers turn to sites like Orbitz
when booking hotel rooms. Besides price, the majority (65%) of
travelers look for the ability to search for hotels near a specific
address, and another 33 percent value the ability to search for
hotels by specific amenities such as a pool or fitness center --
features that are both available on Orbitz. "This study confirms
that the vast majority of travelers want to shop multiple hotel
brands when booking a hotel," said Kurt Weinsheimer, vice president
of Hotels at Orbitz. "At Orbitz, travelers get a one-stop shop for
hotels, and our unique Matrix display makes it easy to compare
different brands and properties by location, price and quality.
Plus, our OrbitzSaver rate guarantee means travelers have access to
the lowest prices available online." The Harris Interactive(R)
survey also validates that many consumers do not want to call
hotels directly to haggle over rates. Among those who look at hotel
rates online, 27 percent said they wouldn't call because there was
no guarantee the rate would be lower; 21 percent indicated that
they would avoid calling to request a lower rate because they were
uncomfortable negotiating by phone; another 17 percent said they
didn't have the time to make such a call; and 8 percent said they
didn't want to spend the money on the call. Methodology Harris
Interactive(R) fielded the survey from August 5-9, 2004, via its
QuickQuery(SM) online omnibus service, interviewing a nationwide
sample of 2,464 U.S. adults (aged 18+), of whom 1,662 have stayed
in a hotel/made a hotel reservation or booked a vacation package
that included a hotel stay within the past year. Data were weighted
to reflect the total U.S. online adult population on the basis of
region, age within gender, education, household income,
race/ethnicity, and amount of time spent online. In theory, with a
probability sample of this size, one can say with 95 percent
certainty that the results have a statistical precision of plus or
minus 3 percentage points for the overall sample. Statistical
precision for the smaller sample results is plus or minus 4
percentage points of what they would be if the entire population of
adults with online access who have stayed in a hotel/made a hotel
reservation or booked a vacation package that included a hotel stay
within the past year had been polled with complete accuracy. This
online sample was not a probability sample. About Harris
Interactive(R) Harris Interactive (
http://www.harrisinteractive.com/ ) is a worldwide market research
and consulting firm best known for The Harris Poll(R), and for
pioneering the Internet method to conduct scientifically accurate
market research. Headquartered in Rochester, New York, Harris
Interactive combines proprietary methodologies and technology with
expertise in predictive, custom and strategic research. The Company
conducts international research from its U.S. offices and through
wholly owned subsidiaries-London-based HI Europe (
http://www.hieurope.com/ ), Paris-based Novatris and Tokyo-based
Harris Interactive Japan-as well as through the Harris Interactive
Global Network of independent market- and opinion-research firms.
About Orbitz Orbitz is a leading online travel company that enables
travelers to search for and purchase a broad array of travel
products, including airline tickets, lodging, rental cars, cruises
and vacation packages. Since launching its website to the general
public in June 2001, Orbitz has become the third largest online
travel site based on gross travel bookings. On
http://www.orbitz.com/ , consumers can search more than 455
airlines, as well as rates at over 65,000 lodging properties and at
22 car rental companies. Orbitz, Inc. became a publicly traded
company on Dec. 17, 2003, when its shares were listed on the Nasdaq
National Market under the ticker symbol ORBZ. For more information
on the company, visit http://www.orbitz.com/ . Statements in this
press release regarding Orbitz that are not historical facts are
forward-looking statements and are subject to risks, assumptions
and uncertainties that could cause such statements to differ
materially from actual future events or results. Any such
forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
The following factors, among others, could cause Orbitz' actual
results to differ materially from those described in a
forward-looking statement: Orbitz' ability to retain and attract
customers on a cost-effective basis; increasing competition from
existing or new competitors; relationships with Orbitz' controlling
stockholders and with other travel suppliers; limitations that
could affect the expansion of our Supplier Link business; risks
relating to our ability to expand our business generally; specific
risks that could affect our ability to achieve growth plans for
portions of our business, such as hotels; rapid technological
change affecting our industry; technical and operational issues,
such as journey control restrictions, that result from changes in
travel suppliers' distribution methodologies that could affect our
results; risks associated with litigation or government regulation;
declines, disruptions or events affecting the travel industry;
potential fluctuations in our quarterly and annual results. This
list is intended to identify only certain of the principal factors
that could cause actual results to differ. Readers are referred to
the reports and documents filed from time to time by Orbitz with
the Securities and Exchange Commission for a discussion of these
and other important risk factors. Readers are cautioned not to
place undue reliance on forward-looking statements, which are made
as of the date of this press release. Orbitz undertakes no
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or any other
reason. DATASOURCE: Orbitz CONTACT: Kendra Thornton,
+1-312-894-4721, , or Jeanenne Diefendorf, +1-312-894-4986, , both
of Orbitz Web site: http://www.orbitz.com/
http://www.harrisinteractive.com/ http://www.hieurope.com/
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