O'Reilly Auto Parts/Ozark Automotive Distributors Announce New Independent Jobber Program
05 Junho 2007 - 12:00PM
Business Wire
O�Reilly Auto Parts (�O�Reilly�)(Nasdaq: ORLY) / Ozark Automotive
Distributors (�Ozark�) today announced the launch of PARTS CITY
AUTO PARTS (�Parts City�). Created for the Independent Jobber
Customers of O�Reilly/Ozark, this new program will provide
marketing and advertising programs that are based on a dual market
strategy designed to grow sales with the retail and installer
customer base. O�Reilly/Ozark Independent Jobber Auto Value and
Bumper to Bumper Stores will be converted to the new Parts City
program by the end of 2007. Ted Wise, COO of O�Reilly Auto Parts,
said, �We plan to provide our Independent Jobbers with the most
aggressive marketing and advertising programs that they have seen
to date. Specifically, we are going to provide print and radio
advertising, store promotions, grass root marketing assistance, and
in some areas we will co-brand Parts City with our O�Reilly
Motorsport events. In addition, each Parts City Store will get a
new and improved image package that includes signage for the
interior and exterior of the store. O�Reilly understands the
importance of the Independent Jobber to the Automotive Aftermarket
and we feel the commitments we have made to the Parts City program
will encourage more Independent Jobbers to consider joining Parts
City in the future.� Alan Fears, VP of Ozark Sales, said,
�Marketing and selling to the professional installer customer will
be one of the primary focuses in the new Parts City program. We
will provide superior inventory availability including name brand
and private label product lines. Parts City installer customers
will be able to enroll in our Certified Auto Repair network that
includes over 1700 service center locations nationwide. Parts City
Auto Parts locations will be able to provide their repair shops
with a nationwide warranty on repairs, shop insurance, exterior
signage, and an array of marketing tools designed specifically to
help grow their business. We�re extremely excited about this new
opportunity and are anxious to have yet another tool to grow our
independent jobber business� O�Reilly Automotive, Inc. is one of
the largest specialty retailers of automotive aftermarket parts,
tools, supplies, equipment and accessories in the United States,
serving both the do-it-yourself and professional installer markets.
Founded in 1957 by the O�Reilly family, the Company operated 1,687
stores in the states of Alabama, Arkansas, Florida, Georgia,
Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Minnesota,
Mississippi, Missouri, Montana, Nebraska, North Carolina, North
Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas,
Virginia, Wisconsin and Wyoming as of March 31, 2007. The Company
claims the protection of the safe-harbor for forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements can be identified by
forward-looking words such as �expect,� �believe,� �anticipate,�
�should,� �plan,� �intend,� �estimate,� �project,� �will� or
similar words. In addition, statements contained within this press
release that are not historical facts are forward-looking
statements, such as statements discussing among other things,
expected growth, store development and expansion strategy, business
strategies, future revenues and future performance. These
forward-looking statements are based on estimates, projections,
beliefs and assumptions and are not guarantees of future events and
results. Such statements are subject to risks, uncertainties and
assumptions, including, but not limited to, competition, product
demand, the market for auto parts, the economy in general,
inflation, consumer debt levels, governmental approvals, our
ability to hire and retain qualified employees, risks associated
with the integration of acquired businesses, weather, terrorist
activities, war and the threat of war. Actual results may
materially differ from anticipated results described or implied in
these forward-looking statements. Please refer to the Risk Factors
sections of the Company�s Form 10-K for the year ended December 31,
2005, for more details.
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