O’Reilly Selects Broadleaf Commerce as Their Next Generation eCommerce Platform
05 Abril 2016 - 9:00AM
Business Wire
O’Reilly Automotive, Inc. (Nasdaq: ORLY) announces it has chosen
Broadleaf Commerce as its next generation eCommerce platform.
This Smart News Release features multimedia.
View the full release here:
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O'Reilly selects Broadleaf Commerce as
new eCommerce platform provider. (Graphic: Business Wire)
It was crucial to O’Reilly that the new solution would meet the
complex requirements of the automotive aftermarket industry and
would provide O’Reilly with advanced merchandising and marketing
functionality. Due to their intricate and substantial customization
needs, O’Reilly closely evaluated Broadleaf to determine its
ability to handle the catalog, integration, and scalability
needs.
“Within a few weeks, Broadleaf proved their ability to handle
our complex challenges, including the ability to scale to millions
of SKUs and handle our store integration requirements,” stated Jeff
Lauro, SVP of Information Systems at O’Reilly. “With the move to
Broadleaf, we will be able to modernize the overall experience for
our customers.”
“The Broadleaf framework is designed for customization,” said
Brian Polster, CEO of Broadleaf Commerce. “Although we have
provided solutions for the automotive aftermarket industry before,
O’Reilly’s requirement for deep omni-channel integration across
thousands of stores was an interesting challenge. We worked
together with the O’Reilly team to prove that Broadleaf could
sufficiently address these problems and are excited about
partnering with O’Reilly to help them achieve their vision.”
Courtesy of newly heightened merchandising and marketing
functionalities, the platform will allow O’Reilly to provide
customers with a uniform and optimized online and mobile experience
- including enhanced on-site search mechanisms and tailored content
delivery.
Broadleaf’s platform solution is trusted by Fortune 500
retailers to support enterprise-level commerce needs.
About O'Reilly Automotive, Inc.
O'Reilly Automotive, Inc. was founded in 1957 by the O'Reilly
family and is one of the largest specialty retailers of automotive
aftermarket parts, tools, supplies, equipment and accessories in
the United States, serving both the do-it-yourself and professional
service provider markets. Visit the Company's website at
www.oreillyauto.com for additional information about O'Reilly,
including access to online shopping and current promotions, store
locations, hours and services, employment opportunities and other
programs. As of December 31, 2015, the Company operated 4,571
stores in 44 states.
About Broadleaf Commerce, LLC
Broadleaf Commerce provides B2C and B2B eCommerce platform
solutions to simplify the complexities of omni-channel commerce and
digital experience management. As the market-leading choice for
enterprise organizations requiring tailored, highly scalable
commerce systems, Broadleaf is fully customizable and extensible.
Trusted by Fortune 500 corporations, yet priced for the mid-market,
Broadleaf provides the framework for leading brands, including The
Container Store, Pep Boys, Google, and Vology. For more
information, visit: www.broadleafcommerce.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160405005421/en/
Broadleaf CommerceChé Macy,
800-282-7443cmacy@broadleafcommerce.com
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