Points extends strategic collaboration with Marriott Bonvoy as exclusive global loyalty commerce technology provider; implements new Top-Up product
03 Março 2022 - 10:00AM
Global leader in powering loyalty commerce, Points (NASDAQ:
PCOM) (TSX: PTS) is pleased to announce the extension of its
relationship with Marriott Bonvoy as the program’s exclusive
loyalty commerce technology provider of purchasing and gifting
Marriott Bonvoy points. Points, through its loyalty solutions and
data-driven marketing expertise, has proven to increase member
engagement and generate additional revenue for Marriott Bonvoy over
the course of their strategic collaboration, which began in 2006.
The extension of the collaboration coincides with the introduction
of a new solution for Marriott Bonvoy members, powered by Points.
Fully integrated within Marriott’s direct
booking channels, Top-Up makes it easy for Marriott Bonvoy members
to confirm their next stay sooner using their Marriott Bonvoy
points. Members can easily see any shortfall in their points
balance when they have selected their next points redemption stay
in the booking flow. The new solution calculates how many
additional points members need to realize their point redemption
goal right away and allows members to purchase the required number
of points seamlessly as part of the booking process.
The new solution will also enable Marriott to
enhance its personalized loyalty marketing campaigns with varied
promotional constructs, enabling members to take advantage of
offers that weren’t previously available to them.
Rob MacLean, CEO of Points, said, “We are
delighted to be extending our longstanding collaboration with
Marriott with the implementation of one of our latest products.
Loyalty solutions like Top-Up offer consumers more flexibility when
accruing and redeeming their rewards - thus enhancing the member
experience for loyalty programs, like Marriott Bonvoy, and helping
them accelerate their travel recovery overall.”
David Solomon, Marriott’s VP of Loyalty Product
Development & Management said, “We are thrilled to be expanding
our relationship with Points. It will enable Marriott Bonvoy to
offer our members more personalized service and points purchase
options when booking a redemption stay at any of our more than
7,900 participating properties.”
Points already powers Marriott Bonvoy’s Buy and
Gift features that enable members to purchase additional points or
gift them to friends and family via a secure real-time integration.
Data-driven marketing strategies devised and implemented by Points
for Marriott Bonvoy have resulted in a significant uplift in
transactions, even during the reduced period of travel that ensued
at the onset of the pandemic.
For more information on how Points can unlock
loyalty programs’ potential, visit points.com.
About Points.com Inc.
Points (TSX: PTS) (Nasdaq: PCOM) is a trusted
partner to the world’s leading loyalty programs, leveraging its
unique Loyalty Commerce Platform to build, power, and grow a
network of ways members can get and use their favourite loyalty
currency. Our platform combines insights, technology, and resources
to make the movement of loyalty currency simpler and more
intelligent for nearly 60 reward programs worldwide. Founded in
2000, Points is headquartered in Toronto with teams operating
around the globe.
For more information, visit Points.com.
Media Relations:
Rachel Goldrick
pr@points.com
Points dot Com (NASDAQ:PCOM)
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