NEW YORK, June 29, 2016 /PRNewswire/ -- Paris Hilton
has never believed in just one signature scent, and it's her
long-term love affair with fragrance that has served as the
catalyst to her successful ten plus years in the fragrance
business. Stemming from the popularity of her fragrances around the
world, GOLD RUSH PARIS HILTON
marks the 20th launch within Paris' fragrance franchise.
An irresistible, feminine fragrance that is lush, sophisticated
and intoxicating, GOLD RUSH PARIS
HILTON reflects an aura of classic Hollywood glamour and evokes the heart-pulsing
feeling of a chance meeting with someone who could change your life
forever.
"I've grown a lot over the years and GOLD RUSH is a major
milestone for me. It's a reflection of who I am today and the
person I aspire to be," says Paris. "I created this scent for
the woman who is truly confident in who she is. She's a dreamer,
doer, thinker. GOLD RUSH is all about that indescribable feeling
you get when you see endless possibilities… when you're alive and
unstoppable."
THE FRAGRANCE
GOLD RUSH
PARIS HILTON is an oriental, fruity fragrance that opens
with sparkling, bright citrus notes creating a rush for the senses.
A heart of femininity follows with floral notes that embody luxury
and extravagance, and finally the sweet and sultry opulence of
vanilla, praline, and cashmere woods envelops the skin with a
seductive undertone.
The fragrance was inspired by the duality of gold - sparkling,
bright and glowing yet warm, rich and sensuous. GOLD RUSH strikes
the right balance of luminous citrus top notes with a heart of
radiant florals and the sweetness of golden gourmands and warm
woods.
The notes include:
- Top: Lemon Zest, Bergamot, Juice Nectarine
- Mid: Velvet Orchid, Rose, Violet
- Base: Vanilla Bean, Golden Praline, Cashmere Woods
THE BOTTLE DESIGN
A one-of-a-kind design housed in
European glass, the custom perfume bottle appears like a rare
keepsake and contemporary design. Curvy, decadent and feminine,
this bottle truly represents the glamour and allure of Paris.
THE CAMPAIGN
"For GOLD RUSH we were most inspired by
the packaging," said Doug Lloyd,
creative director of Lloyd&Co. "The shimmering quality and
draped cut of the bottle were elements we thought would translate
beautifully to the brand imagery. We also saw an opportunity, with
Paris' 20th fragrance, to create an elegant and elevated
mood that brings a new dimension of her character to
audiences."
To further support the launch of the fragrance, Paris will be
sharing behind-the-scenes images, shot by famous fashion
photographer Victor Demarchelier,
and engaging with fans across her social media channels.
PRICING & AVAILABILITY
"HSN is thrilled to be the
launch partner for Paris' 20th fragrance – GOLD RUSH,"
said Alicia Valencia, SVP Beauty for
HSN. "We're impressed by Paris' continued success and growth of her
fragrance franchise and are excited to be the first to introduce
the fragrance to our customers and her millions of loyal fans."
The Eau de Parfum will retail for $60 (100ml) and $32
(30ml) and will be available exclusively on HSN.com starting
June 27. The fragrance will air on
July 3 as part of HSN's "Beauty
Report with Amy Morrison" Beginning August
1, 2016 the fragrance will be available at retailers
nationwide, including Perfumania and Perfumania.com.
Paris Hilton Fragrance Collection
Paris Hilton for Women (2004),
Paris Hilton for Men (2004), Just Me
by Paris Hilton for Women (2005),
Just Me by Paris Hilton for Men
(2005), Heiress by Paris Hilton for
Women (2006), Heir by Paris Hilton
for Men(2006), Can Can by
Paris Hilton for Women (2007),
Fairy Dust by Paris Hilton for Women (2008), Siren by
Paris Hilton for Women (2009), Tease
by Paris Hilton for Women (2010),
Paris Hilton Passport Collection for Women: Paris Hilton in South Beach, Paris Hilton in Paris, Paris
Hilton in Tokyo,
Paris Hilton in St. Moritz (2011), Dazzle (2012), Can Can
Burlesque (2013), With Love, Paris
Hilton (2014), Paris Hilton Limited Anniversary Edition
(2015), Paris Hilton Heiress Limited Edition (2015)
ABOUT PARLUX FRAGRANCES, LTD
Parlux Fragrances,
LTD, a leading global beauty company designs, manufactures, markets
and distributes prestige fragrances and related products since
1987. It holds the licenses for notable fragrance brands
including Rihanna, Jessica Simpson, Vince Camuto,
Kenneth Cole, JAY Z and Tommy
Bahama among others. Parlux Fragrances, LTD is a wholly owned
subsidiary of Perfumania Holdings Inc., an independent, national,
vertically integrated wholesale distributor and specialty retailer
of fragrances and related products. It is traded on the NASDAQ
exchange (PERF).
http://www.parlux.com/
CONTACT:
Alyssa Keller
alyssak@alisonbrodpr.com
212-230-1800
Photo - http://photos.prnewswire.com/prnh/20160627/383997
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SOURCE Parlux Fragrances, LTD