Perry Ellis International Announces License Agreement for Farah Brand
14 Agosto 2018 - 10:00AM
(Nasdaq: PERY) – Perry Ellis International, Inc. (“PEI”) announced
today that it has entered into a license agreement with Peers Hardy
(UK) Ltd, to introduce a collection of men’s watches and jewelry
products under the Farah® brand in the United Kingdom and
Ireland. The new collection will focus heavily on jewelry and
watch retailers, department stores and online with a planned launch
in SS19.
The Farah® brand is rooted in rich heritage and bolstered by
street credibility, leveraging creative ambassadors to drive
success. These extraordinary individuals are empowered to become
product developers, storytellers and educators inspiring millions
of consumers. For fashion-minded hipsters in East London and
international artists alike, the name Farah represents a melding of
bold style and solid quality that resonates with youth of all
walks. Farah products are sold internationally through major
retailers and company-owned retail stores, as well as on
www.Farah.co.uk.
Perry Ellis International CEO and President
Oscar Feldenkreis remarked, “We are happy to team up with Peers
Hardy to add fashionable watches and jewelry throughout
Europe. Farah has achieved excellent growth in international
markets and is beloved by its consumers as a modern classic.”
Peter Ashfield (General Sales Manager) for Peers Hardy stated:
“Farah fits perfectly into our growing portfolio of British brands
and aligns with our strategy of taking established heritage brands
to the global audience. Farah has a great history that is now being
re-born for today’s young consumer, an area within our gent’s
portfolio that we were lacking. Product design & creativity are
the very lifeblood of our company and I know Farah shares these
same values. I am delighted to be working together and excited to
see the introduction of Farah timepieces and jewelry later this
year.”
For more information about Perry Ellis International, Inc. and
the company’s entire portfolio of brands, please visit.
www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading
designer, distributor and licensor of a broad line of high quality
men's and women's apparel, accessories and fragrances. The
company's collection of dress and casual shirts, golf sportswear,
sweaters, dress pants, casual pants and shorts, jeans wear, active
wear, dresses and men's and women's swimwear is available through
all major levels of retail distribution. The company, through its
wholly owned subsidiaries, owns a portfolio of nationally and
internationally recognized brands, including: Perry Ellis®, An
Original Penguin® by Munsingwear®, Laundry by Shelli Segal®,
Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John
Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company
enhances its roster of brands by licensing trademarks from third
parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®,
and Jack Nicklaus® for golf apparel and Guy Harvey® for performance
fishing and resort wear. Additional information on the
company is available at http://www.pery.com.
About Peers Hardy (UK) Ltd
Peers Hardy (UK) Ltd design, manufacture and distribute watches
in more than 60 countries across the globe and are the UK’s largest
independently owned watch distributor. Our talented, loyal
and motivated teams are spread between offices in London,
Birmingham, Hong Kong, China and the US. We own a watch
manufacturing facility in China which also houses our Far East
Quality control & inspection company. As well as being
the leading UK supplier of our own label watches, we have built and
nurtured a strong and enviable portfolio of brands including Radley
London, Orla Kiely, Jigsaw, Henry London & L.K.Bennett to name
but a few.
Contact:
For PEIAnthony PessokAnthony.pessok@pery.com+3531 405 38 40
For Peers Hardy:Mary Michaelsmmichaels@peershardy.co.uk01494 486
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