PFGI Provident Financial Grp. (MM)

The Provident Bank Renews ATM Relationship with United Dairy Farmers Provident ATMs Remain in All UDF Stores CINCINNATI, May 4 /PRNewswire-FirstCall/ -- The Provident Bank announced today it reached a five-year extension of an ATM operating agreement with United Dairy Farmers (UDF). Through the agreement, Provident will continue to be the exclusive provider of ATM services in all 188 UDF stores. (Logo: http://www.newscom.com/cgi-bin/prnh/20030424/PFGLOGO ) "Our customers appreciate the accessibility of having an ATM in every United Dairy Farmers location," said Robert Hoverson, Provident's president and chief executive officer. "Combined with recent initiatives such as longer store hours and company-wide customer service training, this is another example of our goal of creating value for our customers." The operating agreement extends a 10-year relationship between Provident and UDF. Provident has been the exclusive provider of ATM services to UDF since 1999. "Provident helped UDF install its first ATM and has provided consistent service ever since," said David Lindner, UDF's vice president and director of marketing. "We're proud to continue our relationship with them." Provident has an extensive network of 480 ATMs throughout Ohio, Kentucky and Indiana in hospitals, universities, gas stations, grocery stores and sports complexes. The network includes locations at Wal-Mart and Sam's Club stores, Paul Brown Stadium, Great American Ballpark and Riverbend Music Center. Provident also has two mobile ATMs available throughout the summer at various festivals, fairs and sporting events in Greater Cincinnati. Provident also is one of the first banks in the region to have bilingual ATMs. The bilingual functionality enables Provident to better service and support its Hispanic customers. Provident has 40 bilingual ATMs throughout Cincinnati and Dayton. On February 17, Provident Financial Group and National City Corporation announced a definitive agreement to merge. The ATM operating agreement with United Dairy Farmers will continue beyond the close of the sale. About The Provident Bank The Provident Bank is the main subsidiary of Provident Financial Group, Inc. (NASDAQ:PFGI), a bank holding company located in Cincinnati. The Provident Bank provides a diverse line of banking and financial products, services and solutions through retail banking offices located in Southwestern Ohio and Northern Kentucky, and through commercial lending offices located throughout Ohio and surrounding states. Customers have access to banking services 24-hours a day through Provident's extensive network of ATMs, Telebank, a telephone customer service center and the Internet at http://www.providentbank.com/ . At March 31, 2004, Provident Financial Group had $8.9 billion in loans outstanding, $9.9 billion in deposits, and assets of $16.7 billion. On February 17, 2004, Provident Financial Group and National City Corporation (NYSE:NCC) announced that they had signed a definitive agreement for National City to acquire Provident. The transaction is expected to close by the end of the second quarter. About United Dairy Farmers Founded by the Lindner family in 1940, United Dairy Farmers is still a family business managed by Robert Lindner, Sr. and his sons Brad, president; Robert Jr., treasurer; and David, vice president of marketing. In addition to operating dairy convenience stores, the company manufactures and distributes branded milk, ice cream and dairy products under the United Dairy Farmers(TM), Homemade Brand(TM) Premium Ice Cream and Micro Shake(TM) brand names. UDF's Homemade Brand(TM) Premium Ice Cream is sold in leading grocery chains in several states as well as in UDF stores. United Dairy Farmers is also one of the largest Exxon Mobil gasoline distributors in the U.S. For further information, please contact: Chris Kemper Public Relations Manager 513.579.2248 http://www.newscom.com/cgi-bin/prnh/20030424/PFGLOGO http://photoarchive.ap.org/ DATASOURCE: Provident Financial Group, Inc. CONTACT: Chris Kemper, Public Relations Manager of Provident Financial Group, Inc., +1-513-579-2248, or Web site: http://www.providentbank.com/ Company News On-Call: http://www.prnewswire.com/comp/721925.html

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