FORM 3
        
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

ZEPF PAUL J		 2. Date of Event Requiring Statement (MM/DD/YYYY)
8/18/2020 

 3. Issuer Name and Ticker or Trading Symbol

Purple Innovation, Inc. [PRPL]
(Last)        (First)        (Middle)

10 ALLISON LANE		 4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__X__ Director                          _____ 10% Owner
_____ Officer (give title below)        _____ Other (specify below)
(Street)

THORNWOOD, NY 10594      

(City)              (State)              (Zip)
5. If Amendment, Date Original Filed(MM/DD/YYYY)
8/26/2020 

6. Individual or Joint/Group Filing(Check Applicable Line)

_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		2. Amount of Securities Beneficially Owned
(Instr. 4)		3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Class A Common Stock 308643 (1)D  

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4)		2. Date Exercisable and Expiration Date
(MM/DD/YYYY)		3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		4. Conversion or Exercise Price of Derivative Security5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
(1) The original Form 3 filed on August 26, 2020 is amended by this Amended Form 3 to include an additional 3,826 shares of Class A Common Stock held by the reporting person, which were excluded from the original Form 3 due to an administrative error.
Reporting Owners
Reporting Owner Name / Address
Relationships
Director10% OwnerOfficerOther
ZEPF PAUL J
10 ALLISON LANE
THORNWOOD, NY 10594		X
Signatures
/s/ Casey McGarvey as Attorney-in-Fact9/3/2020
**Signature of Reporting PersonDate
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