Statement of Ownership (sc 13g)
06 Janeiro 2023 - 3:43PM
Edgar (US Regulatory)
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
DC 20549
SCHEDULE
13G
Under
the Securities Exchange Act of 1934
Purple Innovation, Inc.
(Name
of Issuer)
Common
Stock
(Title
of Class of Securities)
74640Y106
(CUSIP
Number)
December 31, 2022
(Date
of Event which requires filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
[X]
Rule 13d-1(b)
[
] Rule 13d-1(c)
[
] Rule 13d-1(d)
* | The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to
the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided
in a prior cover page. |
The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section
18 or the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall
be subject to all other provisions of the Act (however, see the Notes).
CUSIP
No. 74640Y106 |
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Page
1 of 6 Pages |
1. |
NAMES
OF REPORTING PERSONS
I.R.S.
IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
Schwartz Investment Counsel, Inc. ("SICI"), FEIN XX-XXX5495 and Schwartz Investment Trust ("SIT"), on behalf of its series
Funds, Schwartz Value Focused Fund and FEIN XX-XXX6713, Ave Maria Value Fund, FEIN XX-XXX4145.
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2. |
CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP
|
(a)
[ ]
(b)
[ ]
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3. |
SEC
USE ONLY
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4. |
CITIZENSHIP
OR PLACE OF ORGANIZATION
SICI - Michigan
SIT - Ohio
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NUMBER
OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON WITH |
5. |
SOLE
VOTING POWER
SICI - 74,500 shares
SIT- 1,584,490 shares
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6. |
SHARED
VOTING POWER
0
|
7. |
SOLE
DISPOSITIVE POWER
SICI- 74,500 shares
SIT- 1,584,490 shares
|
8. |
SHARED
DISPOSITIVE POWER
0
|
9. |
AGGREGATE
AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
SICI- 74,500 shares
SIT- 1,584,490 shares
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10. |
CHECK
BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUES CERTAIN SHARES [ ] |
|
11. |
PERCENT
OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
SICI- 0.08%
SIT- 1.73%
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12. |
TYPE
OF REPORTING PERSON
SICI - IA
SIT - IV
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Item 1. |
(a) |
Name
of Issuer
Purple Innovation, Inc.
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(b) |
Address
of Issuer’s Principal Executive Offices
4100 North Chapel Ridge Road, Suite 200 Lehi, Ut 84043
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Item 2. |
(a) |
Name
of Person Filing
Schwartz
Investment Counsel, Inc. ("SICI") and Schwartz Investment Trust ("SIT")
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(b) |
Address of Principal Business Office or, if none, Residence
801 W. Ann Arbor Trail, Suite 244
Plymouth, MI 48470
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(c) |
Citizenship: SICI-MI, SIT-OH
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(d) |
Title of Class of Securities: Class A Common Stock
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(e) |
CUSIP Number:
746406Y106
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Item
3. If this statement is filed pursuant to (s)240.13d-1(b), or (s)240.13d-2(b), or (c), check whether the person filing is a:
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(d) |
[X] |
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8). |
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(e) |
[X] |
An investment adviser in accordance with Section 240.13d-1(b)(1)(ii)(E). |
Item
4. Ownership
(a) |
Amount
Beneficially Owned: |
SICI- 74,500 shares,
SIT- 1,584,490 shares |
(b) |
Percent
of Class |
SICI- 0.08%, SIT-1.73% |
(c) |
Number
of shares as to which such person has: |
|
|
(i) |
sole
power to vote or to direct the vote |
SICI-
74,500 shares, SIT- 1,584,490 shares |
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(ii) |
shared power to
vote or to direct the vote |
None |
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(iii) |
sole power to dispose
or to direct the disposition of |
SICI- 74,500 shares,
SIT- 1,584,490 shares |
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(iv) |
shared power to
dispose or to direct the disposition of |
None |
Item
5. Ownership of Five Percent or Less of a Class
If
this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial
owner of more than five percent of the class of securities, check the following [X].
Item
6. Ownership of More than Five Percent on Behalf of Another Person
Not
Applicable
Item
7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company
Not
Applicable
Item
8. Identification and Classification of Members of the Group
Not
Applicable
Item
9. Notice of Dissolution of Group
Not
Applicable
Item
10. Certification
(a)
The following certification shall be included if the statement is filed pursuant to 240.13d-1(b):
By
signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held
in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or
influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant
in any transaction having that purpose or effect.
SIGNATURE
After
reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true,
complete and correct.
Date: |
January 6, 2023 |
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Date: |
January 6, 2023 |
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Signature: |
/s/
George P. Schwartz |
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Signature: |
/s/ George P. Schwartz |
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Name: |
George P. Schwartz |
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Name: |
George P. Schwartz |
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Title: |
Chairman/Chief Executive Officer |
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Title: |
President |
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Schwartz Investment Counsel, Inc. |
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Schwartz Investment Trust |
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