Get The Credit Card That Gives You 'All Access'
28 Julho 2004 - 7:09PM
PR Newswire (US)
Get The Credit Card That Gives You 'All Access' Hard Rock Cafe
Launches Visa(R) Rewards Program ORLANDO, Fla., July 28
/PRNewswire/ -- Hard Rock Cafe (http://www.hardrock.com/), one of
the world's most recognizable brands known for dining, hotels,
casinos, music and memorabilia, announces "All Access" for
cardholders of the new Hard Rock Rewards Visa(R) Card. The card is
issued by MBNA America Bank. The no annual fee Hard Rock Rewards
Visa(R) Card acts as an accelerator to Hard Rock Cafe's "All
Access" program by providing the cardholder with free membership
and rewards each time he or she uses the new card for purchases
anywhere. By using the new Hard Rock Rewards Visa(R) Card, guests
receive "All Access" Rewards outside of the Cafe for the first
time, earning 1% for every dollar spent. Hard Rock Cafe's "All
Access" program benefits guests each time they visit a Hard Rock
Cafe, with priority seating and discounts on food and merchandise.
New cardholders will receive up to $20 in "All Access" Rewards for
becoming a member. "Hard Rock Cafe is proud to offer this new
program to consumers allowing them to earn rewards not only in our
cafes, but wherever they go," said Brian Siemienas, director of
marketing, Hard Rock Cafe. "Hard Rock Cafe is dedicated to
providing our guests with the best experience possible and this new
agreement with MBNA enables us to bring additional benefits to our
raving fans." To apply for the new Hard Rock Rewards Visa(R) Card,
consumers can log on to http://www.hardrock.com/. Hard Rock Cafe
International, one of the most globally-recognized music,
entertainment and dining brands has a network of more than 115
signature Hard Rock Cafes in 44 countries and owns the world's
greatest collection of music memorabilia. Known for its collectible
and fashion merchandise, live concerts, Hard Rock Live performance
venues, hardrock.com and Hard Rock Hotels and Casinos, Hard Rock
Cafe International, Inc. is a wholly-owned subsidiary of
London-based The Rank Group Plc (NASDAQ:RANKY). For more
information on Hard Rock, visit http://www.hardrock.com/.
DATASOURCE: Hard Rock Cafe CONTACT: Brian Siemienas, Hard Rock
cafe, +1-407-445-7625; or Deborah Sierchio or Greg Healy, Coyne PR,
+1-973-316-1665 Web site: http://www.hardrock.com/
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