REBN Reborn Coffee Inc

Reborn Coffee, Inc. (NASDAQ: REBN) ("Reborn", or the "Company"), a California-based retailer of specialty coffee, today announced that it has signed a Letter of Intent (LOI) to acquire a 55% majority stake in Derin Lezzetler, a leading artisan snack and frozen bakery producer based in Istanbul, Turkey. This strategic move marks a significant milestone in Reborn Coffee’s expansion into the health-conscious food market and its plans to further penetrate the US, Europe, Middle East, and Asia Pacific regions.

Derin Lezzetler has been at the forefront of producing high-quality gluten-free and artisan snacks since its establishment in 2015. The company has developed a robust distribution network that includes globally recognized brands such as Starbucks, Caffe Nero, Gate Plus, Costa Coffee, Migros, Shell, Espressolab, and Coffy, making its products available worldwide.

"This Letter of Intent aligns perfectly with our vision to enhance our product offerings and cater to the evolving needs of our customers," said Farooq Arjomand, Chairman of Reborn Coffee. "Derin Lezzetler’s commitment to quality and innovation in the health food sector presents a valuable addition to our business. Furthermore, this partnership will accelerate our plans to expand our presence in the US market, introducing these artisan and health-focused products to American consumers."

Derin Lezzetler’s expertise in the development and distribution of gluten-free and grab-and-go products complements Reborn Coffee’s commitment to healthy and quality. The acquisition, once finalized, will enable Reborn Coffee to leverage Derin Lezzetler’s established relationships and expand its footprint in the global market and the United States.

"We are excited to join forces with Reborn Coffee and embark on this new journey together," expressed Kerim Sukan, founder of Derin Lezzetler. "With Reborn Coffee’s global reach and our shared commitment to quality, we are poised to achieve remarkable growth and continue delivering innovative products to our customers, especially in the lucrative US market."

The strategic acquisition will also focus on enhancing the product line, maintaining high standards of food safety, and continuing to innovate while serving the needs of health-conscious consumers across the globe.

About Derin Lezzetler

Derin Lezzetler is a Turkish company based in Istanbul, specializing in the production of artisan snacks and frozen bakery products. Founded in 2015, the company is recognized for its high-quality, health-conscious products, including gluten-free, vegan, raw, ketogenic, and no-added-sugar snacks. Derin Lezzetler has established a robust distribution network and collaborates with globally recognized brands such as Starbucks, Caffe Nero, Gate Plus, Costa Coffee, Migros, Shell, Espressolab, and Coffy.

About Reborn Coffee

Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.

Forward-Looking Statements

All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the fiscal year of 2023, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Contacts

Investor Relations Contact:Chris TysonExecutive Vice PresidentMZ North AmericaREBN@mzgroup.us949-491-8235

Company Contact:Reborn Coffee, Inc.ir@reborncoffee.com