REED Reeds Inc

Reed�s, Inc. (NASDAQ:REED) announced today that it plans to launch a new cola line for the Company�s Virgil�s brand. Virgil�s Real Cola, which will be offered in 12 oz long neck bottles and packaged as a 4-pack, will be rolling out nationwide in March of 2008, following the product debut at the Natural Foods Expo to be held March 14th through March 16th, 2008, at the Anaheim Convention Center in Anaheim, California. Virgil�s Real Cola is a classic cola recipe made naturally using the finest cola ingredients and unbleached cane sugar. The premium cola is infused with tastes from around the world including Kola Nut, clove bud oil, vanilla, cinnamon, nutmeg, cassia oil, and orange, lemon and lime oils. The product will be distributed through natural and specialty food stores, mainstream supermarkets and warehouse clubs such as Costco Wholesale Corp. �We are excited to announce the launch of our Virgil�s cola line which will enable us to broaden our target audience, expand our points of distribution and leverage and enhance the awareness of our leading Virgil�s brand,� said Christopher Reed, Founder and CEO of Reed�s, Inc. �We see significant opportunity to leverage the strength of the Virgil�s brand name within the natural foods and mainstream channels by introducing a cola product that reflects the premium quality of our Root Beer and Cream Soda beverages. Virgil�s Root Beer, a three times Outstanding Beverage Award winner of the National Association of the Specialty Food Trade has been a leader in the natural food industry and we believe our Real Cola beverage product will compliment and strengthen our existing Virgil�s product line which today includes Virgil�s Root Beer, Cream Soda, Black Cherry Cream Soda and diet versions of our Root Beer and Cream Sodas. About Reed�s, Inc. Reed�s, Inc. makes the top selling sodas in natural foods markets nationwide and is currently taking its natural food market success into the mainstream markets. Its six award winning non-alcoholic Ginger Brews are unique in the beverage industry being brewed not manufactured and use fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil�s Root Beer product line and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed�s Ginger Juice Brews, Reed�s Ginger Candies and Reed�s Ginger Ice Creams. Reed�s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed�s, please visit the company�s website at: www.reedsgingerbrew.com or call (800) 99-REEDS. SAFE HARBOR STATEMENT Some portions of this press release, particularly those describing Reed�s goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed�s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed�s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed�s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed�s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.