REED Reeds Inc

Reed�s, Inc. (NASDAQ: REED) announced today that it will be launching certain of its products in France. Reed�s, along with its new French distribution partner, Reed�s Natural, LLC, created by two French entrepreneurs to exclusively market Reed�s brand products in France, will introduce Reed�s Extra Ginger Brew, Reed�s Raspberry Ginger Brew and Reed�s Spiced Apple Brew in 100 select caf�s in Paris. Pending successful results from the initial launch, Reed�s Natural, LLC, plans to introduce these products to at least 1,000 of the approximate 60,000 caf�s located in France. Christopher Reed, Founder and CEO of Reed�s, Inc., stated, �Our partnership with Reed�s Natural marks our initial introduction into the French marketplace. We believe Reed�s high quality, all natural and great tasting beverages will resonate well with French consumers.� Joining Reed�s network of international distributors is Reed�s Natural, LLC. Founded by two entrepreneurs with considerable experience selling to the caf�, grocery, and hypermarket retailers, Reed�s Natural will manage Reed�s distribution efforts throughout France. Reed�s Natural�s Jerome Bat, a former category manager for the multinational retailer Auchan SA, is General Manager of the new venture. Bruno Ledoux, CEO and Founder of the commercial real estate company Fonci�re Colbert Finance, will provide financial backing for Reed�s Natural. Mr. Ledoux, is also a co-founder of the ICEROCKS� group, a Company specializing in the manufacture of secured spring water ice cubes, which recently became part of WaterBank of America (USA) Inc. About Reed�s, Inc. Reed�s, Inc. makes the top selling sodas in natural foods markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award winning non-alcoholic Ginger Brews are unique in the beverage industry being brewed not manufactured and use fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil�s Root Beer product line and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed�s Ginger Juice Brews, Reed�s Ginger Candies and Reed�s Ginger Ice Creams. Reed�s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed�s, please visit the company�s website at: www.reedsgingerbrew.com or call 800-99-REEDS. SAFE HARBOR STATEMENT Some portions of this press release, particularly those describing Reed�s goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed�s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed�s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed�s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed�s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.