Reed's, Inc. Announces Enhanced Partnership with Sprouts Farmers Market
30 Junho 2008 - 10:00AM
Business Wire
Reed�s, Inc. (NASDAQ:REED) announced today that it has formed an
expanded partnership with Sprouts Farmers Market, a natural foods
retailer based in Phoenix, Arizona. Sprouts Farmers Market carries
a wide variety of natural and organic products, and has committed
to carrying the full line of Reed�s and Virgil�s natural sodas
throughout all of its 26 locations. Christopher Reed, Founder and
CEO of Reed�s, Inc., stated, �This expanded partnership with
Sprouts reflects Reed�s commitment and success in expanding into
the mainstream marketplace. As a leading retailer of natural and
organic products across its market area, Sprouts represents a
significant opportunity to increase brand awareness across the
Southwest United States.� Eddie Pearson, Vice President Natural
Food Sales for Reed�s, Inc., commented, �This partnership will
truly expand our brand awareness throughout the Southwest and Rocky
Mountain Regions of the United States. Further, we believe this
enhanced partnership creates an opportunity to expand our consumer
base by introducing our annual �partner-with-purpose� marketing
plan with Sprouts. This coordinated marketing program will include
participation in sampling programs, weekly Ad/Circular activity,
and additional promotional efforts, beginning with the Labor Day
& Holiday time periods.� About Reed�s, Inc. Reed�s, Inc. makes
the top-selling sodas in natural food markets nationwide, and is
currently selling in 10,500 supermarkets in natural foods and
mainstream. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed not manufactured and
using fresh ginger, spices, and fruits in a brewing process that
predates commercial soft drinks. In addition, the Company has
acquired the top-selling root beer line in natural foods, the
Virgil�s Root Beer product line, and the top-selling cola line in
natural foods, the China Cola product line. Other product lines
include Reed�s Ginger Juice Brews, Reed�s Ginger Candies, and
Reed�s Ginger Ice Creams. Reed�s products are sold through
specialty gourmet and natural food stores, supermarket chains,
retail stores, and restaurants nationwide and in Canada. For more
information about Reed�s, please visit the company�s website at
www.reedsgingerbrew.com, or call 800-99-REEDS. SAFE HARBOR
STATEMENT Some portions of this press release, particularly those
describing Reed's goals and strategies, contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. While Reed's is working to achieve those goals
and strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties, including difficulties in marketing its
products and services, need for capital, competition from other
companies and other factors, any of which could have an adverse
effect on the business plans of Reed's, its reputation in the
industry or its expected financial return from operations and
results of operations. In light of significant risks and
uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as
a representation by Reed's that they will achieve such
forward-looking statements. For further details and a discussion of
these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-QSB, as filed with the
Securities and Exchange Commission, as they may be amended from
time to time. Reed's undertakes no obligation to publicly update
any forward-looking statement, whether as a result of new
information, future events, or otherwise.
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