Reed's Inc Expands Virgil's Cola Line with Introduction of Virgil's Diet Cola
23 Julho 2008 - 10:00AM
Business Wire
Reed�s, Inc. (NASDAQ:REED) announced today that it has launched a
new diet version of its Virgil�s cola line. Virgil�s Diet Real
Cola, which is currently offered through select natural food
accounts, is expected to launch nationwide to over 1,000
supermarket accounts. The product is offered in 12 oz long neck
bottles and packaged as a 4-pack. Virgil�s Real Diet Cola is a
classic cola recipe made naturally using the finest cola
ingredients and contains no artificial sweeteners. The premium diet
cola is infused with tastes from around the world including Kola
Nut, clove bud oil, vanilla, cinnamon, nutmeg, cassia oil, and
orange, lemon and lime oils. �We are very excited to announce the
addition of our Diet Cola for the Virgil�s brand,� said Christopher
Reed, Founder and CEO of Reed�s, Inc. �Virgil�s Diet Cola expands
upon the Virgil�s cola line which we successfully introduced within
the mainstream marketplace in March of 2008. While currently
distributed through select natural foods accounts, the feedback has
been extremely positive and we look forward to making Virgil�s Diet
Cola available to mainstream supermarket accounts nationwide. We
continue to see significant opportunity to leverage the strength of
the Virgil�s brand name within the natural foods and mainstream
channels by offering diet versions of our popular flavors.� About
Reed�s, Inc. Reed�s, Inc. makes the top-selling sodas in natural
food markets nationwide, and is currently selling in 10,500
supermarkets in natural foods and mainstream. Its six award-winning
non-alcoholic Ginger Brews are unique in the beverage industry,
being brewed not manufactured and using fresh ginger, spices, and
fruits in a brewing process that predates commercial soft drinks.
In addition, the Company has acquired the top-selling root beer
line in natural foods, the Virgil�s Root Beer product line, and the
top-selling cola line in natural foods, the China Cola product
line. Other product lines include Reed�s Ginger Candies, and Reed�s
Ginger Ice Creams. Reed�s products are sold through specialty
gourmet and natural food stores, supermarket chains, retail stores,
and restaurants nationwide and in Canada. For more information
about Reed�s, please visit the company�s website at
www.reedsgingerbrew.com, or call 800-99-REEDS. SAFE HARBOR
STATEMENT Some portions of this press release, particularly those
describing Reed's goals and strategies, contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. While Reed's is working to achieve those goals
and strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties, including difficulties in marketing its
products and services, need for capital, competition from other
companies and other factors, any of which could have an adverse
effect on the business plans of Reed's, its reputation in the
industry or its expected financial return from operations and
results of operations. In light of significant risks and
uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as
a representation by Reed's that they will achieve such
forward-looking statements. For further details and a discussion of
these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-QSB, as filed with the
Securities and Exchange Commission, as they may be amended from
time to time. Reed's undertakes no obligation to publicly update
any forward-looking statement, whether as a result of new
information, future events, or otherwise.
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