Reed's, Inc. Retains IRTH Communications, LLC to Provide Investor Relations Services
05 Fevereiro 2009 - 12:00PM
Marketwired
Reed's, Inc. (NASDAQ: REED) announced today that it has retained
Santa Monica, California-based IRTH Communications, LLC, a "Green"
investor relations and communications firm with a focus on the
natural and organic space.
Andrew Haag, Managing partner at IRTH, commented, "Typically,
beverage companies are valued at a multiple of sales. Reed's is
currently trading at a market cap that represents a discount to
sales, which creates a compelling value proposition for the small
cap investor looking for a high-quality, well branded company with
great upside potential. We believe that Reed's, already a clear
leader in its category, has its strongest growth ahead of it and we
are excited to be involved."
"We are extremely pleased to have IRTH on board," commented
Chris Reed, Founder and CEO of Reed's, Inc. "Their focus on 'Green'
companies and natural and organic products in particular made them
a perfect fit for Reed's." He added, "Our focus right now needs to
be on the retail investor and in building relationships with
brokers and institutions that see the value in our company. Having
a boutique investor relations and communications team with a
specific focus on natural and organic living companies instills the
energy and enthusiasm that we need to reach our goals."
Reed's and IRTH will be creating several different initiatives
aimed at increasing corporate exposure with new investors, as well
as current shareholders, customers and vendors. The company is
aware that many of its loyal customers are also shareholders. As
the company grows and expands its reach in the functional beverage
category it expects that this cross pollination of the
customer/investor base will continue. REED'S strategy going
forward, as it enters new markets and launches new products, is to
further open the lines of communication, access 'new media' outlets
to penetrate the market, and utilize all the resources available to
achieve profitability.
About IRTH Communications, LLC
IRTH Communications provides Investor Relations, Financial
Communications and Strategic Consulting services to companies
focusing on alternative energy, clean and renewable technology,
natural and organic products and socially responsible
activities.
In general, socially responsible investing, sustainable
investing & ethical investing, describes an investment strategy
which seeks to maximize both financial return and social good. Our
focus is to serve "Green" businesses as a strategic, value-added
advisor and partner.
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. In addition, the
Company has acquired the top selling root beer line in natural
foods, the Virgil's Root Beer product line, and the top selling
cola line in natural foods, the China Cola product line. Other
product lines include: Reed's Ginger Candies and Reed's Ginger Ice
Creams.
Reed's products are sold through specialty gourmet and natural
food stores, supermarket chains, retail stores and restaurants
nationwide, and in Canada. For more information about Reed's,
please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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Contact: IRTH Communications, LLC Mark B. Moline Managing
Partner 760-458-4899 http://www.irthcommunications.com
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