REED Reeds Inc

Reed's, Inc. (NASDAQ: REED) announced today that it has retained Santa Monica, California-based IRTH Communications, LLC, a "Green" investor relations and communications firm with a focus on the natural and organic space.

Andrew Haag, Managing partner at IRTH, commented, "Typically, beverage companies are valued at a multiple of sales. Reed's is currently trading at a market cap that represents a discount to sales, which creates a compelling value proposition for the small cap investor looking for a high-quality, well branded company with great upside potential. We believe that Reed's, already a clear leader in its category, has its strongest growth ahead of it and we are excited to be involved."

"We are extremely pleased to have IRTH on board," commented Chris Reed, Founder and CEO of Reed's, Inc. "Their focus on 'Green' companies and natural and organic products in particular made them a perfect fit for Reed's." He added, "Our focus right now needs to be on the retail investor and in building relationships with brokers and institutions that see the value in our company. Having a boutique investor relations and communications team with a specific focus on natural and organic living companies instills the energy and enthusiasm that we need to reach our goals."

Reed's and IRTH will be creating several different initiatives aimed at increasing corporate exposure with new investors, as well as current shareholders, customers and vendors. The company is aware that many of its loyal customers are also shareholders. As the company grows and expands its reach in the functional beverage category it expects that this cross pollination of the customer/investor base will continue. REED'S strategy going forward, as it enters new markets and launches new products, is to further open the lines of communication, access 'new media' outlets to penetrate the market, and utilize all the resources available to achieve profitability.

About IRTH Communications, LLC

IRTH Communications provides Investor Relations, Financial Communications and Strategic Consulting services to companies focusing on alternative energy, clean and renewable technology, natural and organic products and socially responsible activities.

In general, socially responsible investing, sustainable investing & ethical investing, describes an investment strategy which seeks to maximize both financial return and social good. Our focus is to serve "Green" businesses as a strategic, value-added advisor and partner.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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Contact: IRTH Communications, LLC Mark B. Moline Managing Partner 760-458-4899 http://www.irthcommunications.com