Reed's, Inc. Increases Mainstream Grocery Sales 37% in 2008
19 Fevereiro 2009 - 11:00AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, recorded a 37% increase in sales in
mainstream supermarkets in 2008.
"Our new 'Partner-with-Purpose' marketing program initiated in
early 2008 is producing tremendous results for us in our
non-natural foods supermarket accounts. Our sales team has worked
hard to get Reed's Ginger Brew and Virgil's Root Beer placed into
mainstream soda and beverage aisles. We've had some major wins this
past year, and as a result Reed's is one of the fastest growing
premium beverage companies in mainstream supermarkets," commented
Neal Cohane, Senior VP of Sales, National Accounts. "We will
continue to work closely with our customers, implementing the
'Partner-with-Purpose' marketing plans which include in-store
sampling campaigns, weekly ad/circular participation and additional
promotional efforts for the Reed's and Virgil's brands," added
Cohane.
Chris Reed, Founder and CEO of Reed's, Inc., stated, "We're
extremely pleased with Neal Cohane's sales team results. Their
performance, given the state of the overall economy, has been
outstanding. Neal's 'big picture' perspective, having come from
management at Pepsi, has been extremely beneficial to our company."
He added, "While we don't expect to have the top 4 selling soft
drinks in mainstream as we do in natural foods, our early results
show that there is a passion developing for our natural beverages
in this segment as well."
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. In addition, the
Company owns the top selling root beer line in natural foods, the
Virgil's Root Beer product line, and the top selling cola line in
natural foods, the China Cola product line. Other product lines
include: Reed's Ginger Candies and Reed's Ginger Ice Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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Contact: IRTH Communications, LLC Mark B. Moline Managing
Partner 760-458-4899 Email Contact
http://www.irthcommunications.com
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