Reed's, Inc. Announces Expanded Relationship With 1,400 Kroger-Owned Supermarkets
14 Abril 2009 - 11:12AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has
enhanced its national relationship with The Kroger Co. (NYSE: KR),
the nation's largest food retailer, based in Cincinnati, Ohio.
Reed's previously announced a relationship with Kroger in July
of 2008, whereby Kroger agreed to carry select Reed's and Virgil's
beverage products in at least 815 locations operating under the
retail banners of Kroger, Dillon's, Fry's, King Soopers and
Smith's. The initial launch made Reed's Premium Ginger Brew, Reed's
Extra Ginger Brew, Virgil's Root Beer, Virgil's Cream Soda and
Virgil's Real Cola available to Kroger Shoppers in select store
locations throughout the United States. With this expanded
relationship, Reed's will offer Reed's Ginger Candy Original Chews
& Peanut Butter Ginger Chews in 1,400 Kroger-owned stores
nationwide.
Neal Cohane, Senior Vice President of Sales, stated, "Kroger is
a major account for Reed's. Kroger-owned supermarkets are staples
in their communities and provide a wide selection of natural and
organic products for consumers." He added, "This is another
important step for us gaining continued acceptance in mainstream
markets for our entire Reed's product line. In July of 2008 we
launched our initial push into Kroger. With the addition of our
Ginger Candy Chews, we now are closer to having a complete
footprint in this key mainstream grocery account."
About Kroger
Kroger, one of the nation's largest retail grocery chains,
employs more than 326,000 associates who serve customers in 2,481
supermarkets and multi-department stores in 31 states. Kroger
operates stores under two dozen local banner names including,
Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry's, King Soopers,
Smith's, Dillons, QFC and City Market. In addition, Kroger
associates serve customers in 771 convenience stores, 385 fine
jewelry stores and 781 supermarket fuel centers the Company
operates. Kroger also operates 41 food processing plants in the
U.S. Headquartered in Cincinnati, Ohio, Kroger focuses its
charitable efforts on supporting hunger relief, health and wellness
initiatives, and local schools and grassroots organizations in the
communities it serves. For more information about the Company,
please visit www.kroger.com.
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. In addition, the
Company owns the top selling root beer line in natural foods, the
Virgil's Root Beer product line, and the top selling cola line in
natural foods, the China Cola product line. Other product lines
include: Reed's Ginger Candies and Reed's Ginger Ice Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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Contact IRTH Communications, LLC Mark B. Moline Managing Partner
760-458-4899 Email Contact http://www.irthcommunications.com
http://www.twitter.com/irthcomm
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