REED Reeds Inc

Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has formed an expanded relationship with Bristol Farms, a Carson, California-based gourmet and specialty food retailer with 15 stores in Southern California.

"Bristol Farms is consistently rated 'best' small market by local media and consumers. In Zagat's most recent Marketplace Survey, Bristol Farms was rated the number one market in overall quality and service," commented Bob Lyon, VP of Sales, West Region for Reed's, Inc. "We continue to enhance our relationship with Bristol Farms and look forward to increasing our brand awareness across the chain."

Representatives of Bristol Farms stated, "Reed's and Virgil's are gourmet-quality natural sodas that we are proud to offer to our customers."

About Bristol Farms

Bristol Farms mission is to provide the finest assortment and highest quality fresh and specialty foods from around the world -- in a warm, friendly, and uniquely designed atmosphere with service and value that exceeds the expectations of our customers.

More information is available at: http://www.bristolfarms.com

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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Contact IRTH Communications, LLC Mark B. Moline Managing Partner 760-458-4899 Email Contact http://www.irthcommunications.com http://www.twitter.com/irthcomm