Reed's, Inc. in Discussions With 25 National Chain Retailers Regarding Private Label Opportunities
30 Setembro 2009 - 10:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED) announced today that it is in active
discussions with 25 national chain store retailers regarding
producing private label products for them. Reed's had previously
announced its intention to private label products that are
non-competitive to its existing lines of business.
"Reed's is currently in talks with 25 plus large chain retailers
to help with their private label needs," commented Mr. Chris Reed,
Founder and CEO of Reed's, Inc. "We are extremely pleased to have
already passed our first Good Manufacturing Practices HACCP audit
with a major retailer and are moving forward with Private label for
two major retailers. We expect to start shipping shortly." Mr. Reed
went on to state that, "We estimate that these two initial
accounts, that we have been approved for, could represent between
$2.5 and $3 million per year in additional business for the
company."
"Our goal is to double our business in the next 12-18 months
using Private Label as a primary tool. An unexpected benefit of our
new private label business is that by strengthening our
relationships with our supermarket customers by filling their
private label needs, we are getting a surprising amount of new
branded business."
Mr. Reed added, "With the increased cash flow and improvement in
gross profits, Reed's should be in a position to self-fund growth
in our core brands. Gross profits from Private Label business will
be used to fuel marketing, advertising and promotions of our
brands. Expansion of our core brands is still our number one
long-term focus."
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. In addition, the
Company owns the top selling root beer line in natural foods, the
Virgil's Root Beer product line, and the top selling cola line in
natural foods, the China Cola product line. Other product lines
include: Reed's Ginger Candies and Reed's Ginger Ice Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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