Reed's, Inc. Gears Up for Increased Business
05 Outubro 2009 - 10:15AM
Marketwired
Reed's, Inc. (NASDAQ: REED) maker of the top-selling sodas in
natural food stores nationwide, announced that it has completed a
retrofit of its Southern California facility in anticipation of new
business it expects to receive from private label opportunities.
The retrofit of the facility is estimated to double the line speed
and the production output capabilities of the company's bottling
plant for the private label products the company anticipates being
run.
Chris Reed, Founder and CEO of Reed's, Inc., stated, "We are
seeing strong interest for the private label products that we are
offering to major retailers. Based on this, we felt that we needed
to prepare for the additional business." He added, "This retrofit
increases our ability to drive the private label business. More
specifically it will allow us to generate additional profits of
roughly $7.5 million per year when it is fully utilized." Reed went
on to say, "Our production facility's unique product and packaging
capabilities allow us to make a comparable margin to our existing
brands with private label. For the most part, we're not competing
with our own brands with the new private label business. Our
current plan is to finance the growth of our branded business with
the private label profits."
Reed's announced last week that it is in discussions with 25
national chain store retailers to provide them with private label
products. These new products are not competitive with Reed's
current brands. The company also stated that 2 major retailers
expect to begin shipments shortly and has quality control audits
starting with a third major retailer.
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. In addition, the
Company owns the top selling root beer line in natural foods, the
Virgil's Root Beer product line, and the top selling cola line in
natural foods, the China Cola product line. Other product lines
include: Reed's Ginger Candies and Reed's Ginger Ice Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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