Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it will be
exhibiting at the Chemotherapy Foundation Symposium XXVII New
Perspectives in Oncology Practice Seminar, Saturday November 14th,
at the Marriott Marquis in New York, NY.
Mr. Neal Cohane, Senior VP of Marketing and Sales for Reed's,
Inc. will be attending the event, staffing a booth where he will be
distributing samples of Reed's Ginger Brews and Ginger Candy, and
product literature discussing the benefits of ginger for
chemotherapy related nausea. "This event will attract a diverse
cross-section of Oncology professionals, including Oncology Nurses,
Nurse Practitioners, Physician Assistants, Case Managers,
Pharmacists and other non-physician members of the oncology
clinical care team. These are 'front line' professionals who often
counsel their patients more closely than even the physicians
themselves," stated Mr. Cohane.
Reed's attended the American Society of Clinical Oncology (ASCO)
2009 Annual Meeting in Orlando, Florida earlier this year. At that
time, Reed's reported on a recently released study, funded by the
National Cancer Institute, which found that ginger can successfully
treat post-chemo nausea in cancer patients. Some of the findings
were:
-- Up to 70% of patients become nauseated after chemo, according
to the study of 644 people
-- According to the study's author, "Although drugs... can
prevent vomiting, they don't always relieve nausea"
-- Ginger reduced patients' nausea levels by half, according to
the study
-- The most effective doses were 1 gram and 0.5 gram a day,
which are equal to half a teaspoon or one-quarter of a teaspoon of
ground ginger, according to the study
-- Reed's Ginger Brews contain between 8 and 26 grams of ginger
per serving
-- Reed's is the ONLY commercial soft drink manufacturer using
fresh, whole ginger in its products
-- Significantly, ginger caused no side effects, according to
the study
Chris Reed, Founder and CEO of Reed's commented then that,
"We've known for years that people have been using our Ginger Brews
for post-chemo nausea, we've even been contacted by doctors who
have had cancer and have told us they drank our Reed's Ginger Brew
to relieve their own post-chemo nausea. With 8 to 26 grams of fresh
ginger per bottle these drinks work quite well for any kind of
nausea; from motion sickness to morning sickness to post chemo
nausea. In fact, in medical tests ginger beats Dramamine, which is
one of the top over the counter nausea medications."
A Food Network Finds video describing Reed's brewing process and
use of fresh ginger is available at:
http://www.youtube.com/watch?v=6sebjdI4aj4&feature=channel_page
The study's co-author, Julie Ryan, assistant professor of
dermatology and radiation oncology at the University of Rochester
Medical Center, commented in the study, "That's why we're so
excited. This is something that people have access to, that won't
harm them."
Reed added, "Other cultures have been using ginger as a folk
remedy for thousands of years. It was only a matter of time until
ginger would be tested for its effectiveness in treating post-chemo
nausea." Richard Schilsky, Oncology Society President, who wasn't
involved in the study, describes the trial's results as
"conclusive."
The Chemotherapy Foundation Symposium is a non-profit
organization, the Foundation supports selected laboratory and
clinical research projects at major New York metropolitan medical
centers, symposia for the profession, and publishes a series of
free informative booklets for the profession and the public. More
information can be found at the Foundation's website:
http://www.chemotherapyfoundationsymposium.org/
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks.
In addition, the Company owns the top selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed's added the Sonoma Sparkler brands to its line, a
celebration drink with an established customer base. Other product
lines include: Reed's Ginger Candies and Reed's Ginger Ice
Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Delicious bookmarks at:
http://www.delicious.com/reedsinc
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
More information can be found at:
http://www.irthcommunications.com/clients_REED.php
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements.'' These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects,'' "should,'' "believes,''
"anticipates'' or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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