Reed’s, Inc. Announces New Distribution Agreement With Harris Teeter Stores
22 Abril 2010 - 9:30AM
Business Wire
Reed’s, Inc. (NASDAQ: REED) (OTCBB: REEDP) (“Reed’s” or the
“Company”), maker of the top-selling sodas in natural food stores
nationwide, announced today that it has expanded its product
placement into Harris Teeter Food Markets, which operates 196
stores in high-income urban areas throughout the South. Harris
Teeter will immediately begin carrying three SKUs of Reed’s Ginger
Brews and three SKUs of Virgil’s branded products.
Christopher Reed, Founder and CEO of Reed’s, Inc., stated,
“Harris Teeter is an upscale, cutting-edge retailer that is a great
fit for our brands. As a leading retailer with a strong commitment
to natural and organic product offerings across their regions,
Harris Teeter lends an incredible opportunity to develop Reed’s and
Virgil’s brand awareness in the greater Southern mainstream
market.”
Eddie Pearson, Vice President of the Southern Region for Reed’s,
Inc., commented, “Harris Teeter is known for its phenomenal
customer service and for its innovations like its newly ‘branded’
departments. This is a creative group and we look forward to
participating in joint marketing programs with Harris Teeter under
our annual ‘partner-with-purpose’ marketing plans. This new
enhanced relationship should result in significant increases in
sales in this supermarket chain.”
Harris Teeter is a food market chain operating in eight Southern
states: North Carolina, South Carolina, Virginia, Georgia,
Tennessee, Florida, Maryland and Delaware. At the request of
Harris Teeter, Reed’s brands will be distributed through their own
distribution network.
About Reed’s, Inc.
Reed’s, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks.
In addition, the Company owns the top selling root beer line in
natural foods, the Virgil’s Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed’s added the Sonoma Sparkler brands to its line, a
celebration drink with an established customer base. Other product
lines include: Reed’s Ginger Candies and Reed’s Ginger Ice
Creams.
Reed’s products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed’s, please visit the company’s website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed’s on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed’s Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed’s RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
More information can be found at:
http://www.irthcommunications.com/clients_REED.php
About Harris Teeter, Inc.
Harris Teeter, Inc., a wholly owned subsidiary of Ruddick
Corporation, is a food market chain that operates in the
eight-state area of North Carolina, South Carolina, Virginia,
Georgia, Tennessee, Florida, Maryland and Delaware. As of
February 2010 , the chain operates 196 stores in the Southern U.S.
Harris Teeter is a wholly owned subsidiary of the Charlotte-based
Ruddick Corp. (NYSE: RDK). Supermarket News ranked Harris
Teeter No. 34 in the 2010 “Top 75 North American Food Retailers”
based on 2009 fiscal year sales of $2.92 billion. Based on 2005
revenue, Harris Teeter is the 93rd largest retailer in the United
States.
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed’s goals and strategies, contain “forward-looking
statements.” These forward-looking statements can generally be
identified as such because the context of the statement will
include words such as “expects,” “should,” “believes,”
“anticipates” or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed’s is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed’s, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed’s
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed’s
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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