Reed’s, Inc. Announces Fresh & Easy, a Division of Tesco Plc, the 3rd Largest Retailer in the World, Will Begin Immediately...
08 Junho 2010 - 9:30AM
Business Wire
Reed's, Inc. (NASDAQ:REED) (OTCBB:REEDP), maker of the
top-selling sodas in natural food stores nationwide, announced
today that Fresh & Easy Neighborhood Market, which operates 159
Fresh & Easy stores throughout California, Arizona and Nevada,
will begin carrying selected Reed’s and Virgil’s products in all of
its locations.
“Fresh & Easy is a true innovator, providing the highest
quality, freshest food to neighborhoods in the Western U.S. with
stores that are about a third of the size of the average U.S.
supermarket,” stated Chris Reed, Founder and CEO of Reed’s, Inc.
“Their smaller size format and focus on quality and freshness makes
this a perfect fit for Reed’s all natural products.” Added Mr.
Reed, “We are very excited to be working with them as they increase
their footprint in the U.S. and position themselves to become one
of the top supermarket retailers in the country.”
Bob Lyon, Western Region VP of Sales at Reed's, Inc., commented,
“Fresh & Easy is extremely selective about soft drink brand
placements in their stores. We are extremely proud that our brands
met Fresh & Easy’s approval. We are looking forward to
developing a very strong and rewarding relationship for Fresh &
Easy. Having our brands authorized with the 3rd largest retailer in
the world (Tesco PLC) is nothing but positive news for Reed’s Inc.
and our brands. This is a perfect complement to our premium Reed’s
and Virgil’s brands, and a very exciting opportunity to partner and
grow with one of the most experienced, international retailers in
the world.”
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural
foods industry sold in over 10,500 natural food markets and
supermarkets nationwide. In 2009, Reed’s started producing Private
Label natural beverages for select national chains. Its six
award-winning non-alcoholic Ginger Brews are unique in the beverage
industry, being brewed, not manufactured and using fresh ginger,
spices and fruits in a brewing process that predates commercial
soft drinks. The Company owns the top selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed's introduced its ‘Reed’s Rx’ line of ginger-based
nausea relief products for the drug store market and acquired the
Sonoma Sparkler brand, a sparkling juice celebration drink with an
established customer base. Other product lines include: Reed's
Ginger Candies and Reed's Ginger Ice Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. For more
information about Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
More information can be found at:
http://www.irthcommunications.com/clients_REED.php
About Fresh & Easy Neighborhood Market
Fresh & Easy currently operates more than 150 stores in
California, Arizona and Nevada. In addition to wholesome, fresh
prepared meals and produce, Fresh & Easy offers everyone’s
favorite national brand products and household items, all at
unbelievably low prices.
On average, Fresh & Easy stores use 30% less energy than a
typical supermarket – helping the environment and also saving
customers money. All Fresh & Easy brand products contain no
artificial colors, flavors or added trans fats and use
preservatives only when necessary.
More information regarding Fresh & Easy Neighborhood Market
can be found at www.freshandeasy.com.
Follow Fresh & Easy's on Twitter at:
http://www.twitter.com/fresh_and_easy
Fresh & Easy's Facebook Fan Page at:
http://www.facebook.com/freshandeasy
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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