Oprah's Yosemite National Park Trip Features Reed's Extra Ginger Brew
01 Novembro 2010 - 11:17AM
Marketwired
Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP). In the first of a two
part series highlighting Oprah Winfrey's weekend camping trip to
Yosemite National Park that aired on October 29, the talk show
queen made a "Moscow Mule" cocktail, which featured Reed's Extra
Ginger Brew as one of the ingredients.
The show is broken into two parts with the second episode airing
on November 3 at 3:00-4:00 p.m. CDT. The episodes recount the
camping adventure Oprah made with her best friend Gayle King on
October 1 and feature their activities in the National Park. A link
discussing the show and highlighting Oprah's camping adventure can
be found at: http://www.oprah.com/index.html.
In the first of the two part series that aired on Friday,
October 29, Oprah is mixing the Moscow Mule:
http://www.oprah.com/oprahshow/Oprah-and-Gayles-Happy-Hour-Video.
The Moscow Mule was invented in 1941 and consists of 1 ounce vodka,
1 tsp. sugar syrup, fresh lime juice, 1/2 cup ginger beer, 1 sprig
fresh mint, and one slice of lime.
The cocktail caught on in Los Angeles in the early 1940s and
became very popular, as evidenced by its mention in an edition of
Inside Hollywood: "There is a new drink that is a craze in the
movie colony now; it is called a 'Moscow Mule'" (Gwynn, 27 December
1942).
A link to Oprah's Moscow Mule cocktail recipe can be found at:
www.oprah.com/food/Moscow-Mule-Recipe_1
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural
foods industry sold in over 10,500 natural food markets and
supermarkets nationwide. In 2009, Reed's started producing Private
Label natural beverages for select national chains. Its six
award-winning non-alcoholic Ginger Brews are unique in the beverage
industry, being brewed, not manufactured and using fresh ginger,
spices and fruits in a brewing process that predates commercial
soft drinks. The Company owns the top selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed's introduced its 'Reed's Rx' line of ginger-based
nausea relief products for the drug store market and acquired the
Sonoma Sparkler brand, a sparkling juice celebration drink with an
established customer base. Other product lines include: Reed's
Ginger Candies and Reed's Ginger Ice Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. For more
information about Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
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More information can be found at:
http://www.irthcommunications.com/clients_REED.php
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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Investor Relations Contact: Mr. Andrew Haag Managing
Partner IRTH Communications, LLC Tel: +1-888-825-6456 E-mail: Email
Contact Website: www.irthcommunications.com
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