Reed's, Inc. Launches Dr. Better, a New Flavor, Under the Virgil's Premium Soda Brand
01 Junho 2011 - 10:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, is proud to announce the launch of
the Dr. Better flavor under the Virgil's Premium Soda Label. The
flavor was created with all-natural ingredients including whole
spices and sweetened with natural raw cane sugar. In addition, the
no calorie, no sugar Virgil's Zero Dr. Better will also be
released. It is sweetened with 100% Stevia.
Dr. Better will compete in the super-premium natural soda
category and strengthens the overall Virgil's brand as a dominant
and growing force in the category. While many of Virgil's flavors
have been developed from traditional recipes and refined to a
distinctive taste, Dr. Better was developed in a very different
way. The team of flavor engineers determined the quality taste
first and worked backwards to find the perfect recipe using only
natural ingredients including vanilla, birch, nutmeg, natural
cherry juice and a hint of prune juice.
"We are so excited about the release of Dr. Better. We knew we
were going to enjoy the process of creating a memorable soda but we
couldn't have anticipated how outstanding the final flavor would
be. As beverage lovers and curious minds we have always wondered
what it would take to create a soda flavor that is distinctive yet
reminiscent of something from your childhood. It's a new twist on
an old flavor," says Reed's, Inc. founder and CEO, Chris Reed.
Dr. Better will be rolled out in stores beginning in mid-June.
Virgil's Dr. Better will be available at a suggested retail price
of 4.99 per 4-pack.
About Reed's, Inc. Reed's, Inc. makes the
top selling natural sodas in the natural foods industry, sold in
over 10,500 natural food markets and supermarkets nationwide. In
2009, Reed's started producing Private Label natural beverages for
select national chains. Its six award-winning, non-alcoholic Ginger
Brews are unique in the beverage industry. Ginger Brews are made
using fresh ginger, spices and fruits with a brewing process that
predates commercial soft drinks. Reed's, Inc. owns Virgil's Root
Beer, the top-selling cola line in natural foods, as well as China
Cola, the top-selling natural foods cola. Recently, Reed's
introduced its Reed's All Natural Ginger Nausea Relief product for
the drug store and grocery retail channels. Reed's also acquired
the Sonoma Sparkler brand at the end of 2009, an all natural
sparkling juice celebration drink with an established customer
base. Other product lines include Reed's Ginger Candies and Reed's
Ginger Ice Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, and restaurants
nationwide. Reed's products are also sold in Canada and Mexico,
along with a small presence in Europe, the Middle East, South
Africa, Japan and Singapore. For more information about Reed's,
please visit the company's website at: http://www.reedsinc.com or
call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
SAFE HARBOR STATEMENT Some portions of
this press release, particularly those describing Reed's goals and
strategies, contain "forward-looking statements." These
forward-looking statements can generally be identified as such
because the context of the statement will include words, such as
"expects," "should," "believes," "anticipates" or words of similar
import. Similarly, statements that describe future plans,
objectives or goals are also forward-looking statements. While
Reed's is working to achieve those goals and strategies, actual
results could differ materially from those projected in the
forward-looking statements as a result of a number of risks and
uncertainties. These risks and uncertainties include difficulty in
marketing its products and services, maintaining and protecting
brand recognition, the need for significant capital, dependence on
third party distributors, dependence on third party brewers,
increasing costs of fuel and freight, protection of intellectual
property, competition and other factors, any of which could have an
adverse effect on the business plans of Reed's, its reputation in
the industry or its expected financial return from operations and
results of operations. In light of significant risks and
uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as
a representation by Reed's that they will achieve such
forward-looking statements. For further details and a discussion of
these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-Q, as filed with the Securities
and Exchange Commission, as they may be amended from time to time.
Reed's undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future events, or otherwise.
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Investor Relations Contact: Mr. Michael Sclafani President Wall
Street Communications Group, Inc Tel: 303-903-2090 E-mail: Email
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