REED Reeds Inc

Reed's, Inc. (NASDAQ: REED), maker of top-selling sodas in natural food stores nationwide, has released a novel new flavor just in time for Halloween. The product was developed out of founder and CEO Chris Reed's love for the fantastical world of wizardry and magic. The story of the Butterscotch Beer and the full-bodied flavor were a huge hit as the soda was released in Southern California.

The Butterscotch Beer flavor is branded under "Flying Cauldron," a fictional soda brand created by Reed. The story reads:

Since 1374, the Flying Cauldron has been making this magical brew for under aged wizards and wizards who are young at heart at their brew pub in Hogsbreath, England. The recipe has changed little over the centuries. It has the perfect combination of spells and quality natural ingredients. It continues to be prized for its creamy vanilla and butterscotch flavors. Some wizards claim that this brew places a ward of protection on those who drink it and that consuming this product has been known to accelerate wizarding abilities in borderline wizard cases.

This delicious beverage is the first wizarding drink to have widespread cross over consumption in the non wizarding world.

A magical refreshment for wizards and unrealized wizards alike.

The Butterscotch Beer will be available on the Reed's website at www.reedsinc.com through 2012. Reed's will continue to produce the flavor as long as there is demand.

"The creation of 'Flying Cauldron' and the Butterscotch Beer was a fun project I began after reading the Harry Potter series with my kids. We wanted to try Butter Beer, the choice drink of Potter and his friends. The only place to find anything like it was at Disneyworld. We knew it would be easier to make our own than to stand in line for hours and pay ten dollars for a soda. Butter Beer is the best known non-existent soda in the world, so I had to bring it life," says Reed.

"What started as a personal side project became a test in what we can do as a company. We have the capability as a small and nimble beverage production facility to turn around new and amazingly creative products in a very short time frame," comments Reed. "The taste of the Butterscotch Beer is unmistakable as a rich Butterscotch Cream Soda. It really is designed to take you to a nostalgic, childlike state of mind. You can't drink this without a smile on your face."

Like all of Reed's Inc. beverages, Flying Cauldron's Butterscotch Beer is all-natural, preservative-free, gluten-free and caffeine-free. To reduce sugar content, Reed's uses a blend of natural stevia and raw cane sugar.

About Reed's, Inc. Reed's, Inc. makes several brands of top selling natural sodas and beverages. Their products are sold in over 10,500 stores throughout the natural foods industry and supermarkets nationwide. Reed's six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry as they are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. The Company also produces a Natural Energy Elixir and 'Reed's Rx', a Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed's, Inc. owns China Cola and the Virgil's line of sodas that includes the award-winning Virgil's Root Beer as well as Virgil's Cream Soda, Black Cherry Cream Soda, Orange Cream Soda and Real Cola. The Company has also introduced its new 'Virgil's Zero' line of Stevia-sweetened diet sodas in all these popular flavors. In 2009, Reed's acquired the Sonoma Sparkler brand and started producing Private Label natural beverages for select national chains. Other product lines include Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold internationally in Canada and Mexico, along with a small presence in Europe, the Middle East, Africa, Japan and Singapore. For more information about Reed's, please visit the company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew

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Press Contact: Emily Straubel Reed's Inc. Tel: 310.598.8948 E-mail: Email Contact Website: www.reedsinc.com