Reed's, Inc. Announces New Distribution Agreement for Northern Michigan
15 Fevereiro 2012 - 10:00AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has reached
a distribution agreement with Griffin Beverage Company (Anheuser
Busch Distributor), a full-service direct store delivery
distributor of premium alcoholic and non-alcoholic beverages with
offices in West Branch, Michigan. Under the new agreement, Griffin
Beverage has agreed to begin distributing Reed's and Virgil's
brands in all retail channels, large and small, throughout Northern
Michigan.
Neal Cohane, Senior Vice President of Sales and Marketing for
Reed's, Inc., commented, "We continue to responsibly and
methodically build out our distribution system throughout the US
and Canada. The addition of Griffin Beverage Co. as new partners
will help us penetrate deeper into all channels of business in the
Michigan market. This is a consumer demographic that will truly
appreciate the strength and uniqueness of our Reed's Ginger Brews
and Virgil's Root Beer."
Cohane further states, "David Howard, Reed's Central Region VP
of Sales, was instrumental in securing the Griffin Beverage
partnership. As a new addition to the Reed's national selling team,
David has hit the ground running, and is opening up distribution
opportunities for Reed's and Virgil's across the entire Central US
market."
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural
foods industry sold in over 10,500 natural food markets and
supermarkets nationwide. Its six award-winning non-alcoholic Ginger
Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. The Company owns the
top selling root beer line in natural foods, the Virgil's Root Beer
product line, and the top selling cola line in natural foods, the
China Cola product line. Other product lines include: Reed's Ginger
Candies and Reed's Ginger Ice Creams. In 2009, Reed's started
producing private label natural beverages for select national
chains.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. For more
information about Reed's, please visit the company's website at:
http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
About Griffin Beverage Company
Griffin Beverage Company was started in 1967 by Bob Griffin Sr.
and Nancy Griffin. Throughout the years, the company has continued
to grow. New product lines have been added to become a complete
beverage company with major beer brands (Anheuser Busch, Corona,
Heineken, just to name a few) to micro beers, soft drinks, mixers,
wines, waters and even snacks. New warehouses were added, beginning
with West Branch in 1978 and addition in 1982 and another addition
in 1995. A new 50,000 sq ft. warehouse was constructed in Saginaw
in 1999. With the five locations within Griffin Beverage, they
serve 27,273 of Michigan's total 58,110 square miles.
http://www.griffinbev.com/
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Press Relations Contact: Emily Straubel Email Contact
310.217.9400 ext. 72 www.reedsinc.com
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