Reed's, Inc. Announces New Distribution Agreement for the Greater Detroit / Ann Arbor Regions of Michigan
04 Abril 2012 - 7:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has reached
a new distribution agreement with Intrastate Distributors Inc., a
beverage wholesale corporation headquartered in Detroit, Michigan.
Neal Cohane, Senior Vice President of Sales and Marketing for
Reed's, Inc., stated, "This partnership with Intrastate gives us
100% coverage in the state of Michigan, but more importantly it
brings us an opportunity for tremendous growth in the greater
Detroit and Ann Arbor markets. Intrastate demonstrates a long
history of expertise in the non-alcoholic and new age beverage
category with exceptional relationships with independent
retailers."
Chris Reed, Founder & CEO, commented, "Historically,
Michigan, particularly Detroit, has been a strong ginger ale
market. We fully intend to leverage our resources to turn Michigan
into a strong Reed's & Virgil's market. Our sales team is
focused on developing distribution partnerships in every area of
North America, including natural food and mainstream distributors.
These new and expanded partnerships will provide the opportunity to
drive incremental volume and revenues for the future."
About Intrastate Distributor's Inc.
Intrastate Distributor's Inc. was founded in 1981 in Detroit,
Michigan. The Company is a wholesale distribution corporation
focused on the sales of water, juice, soda pop and beer to chain
and independent retailers. Large brands include Snapple, Tropicana
and Arizona Teas. In the mid 1990s Intrastate purchased a 172,000
square foot facility from Pepsi Cola Bottling due to ever
increasing demand and sales of their products throughout Detroit
and Ann Arbor.
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural
foods industry sold in over 10,500 natural food markets and
supermarkets nationwide. Its six award-winning non-alcoholic Ginger
Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. The Company owns the
top selling root beer line in natural foods, the Virgil's Root Beer
product line, and the top selling cola line in natural foods, the
China Cola product line. Other product lines include: Reed's Ginger
Candies and Reed's Ginger Ice Creams. In 2009, Reed's started
producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and
natural food stores, mainstream supermarket chains, retail stores
and restaurants nationwide, and in Canada, as well as through
private label relationships with major supermarket chains. For more
information about Reed's, please visit the Company's website at:
http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
SAFE HARBOR STATEMENT Some portions of this press release,
particularly those describing Reed's goals and strategies, contain
"forward-looking statements." These forward-looking statements can
generally be identified as such because the context of the
statement will include words, such as "expects," "should,"
"believes," "anticipates" or words of similar import. Similarly,
statements that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-K and
Form 10-Q, as filed with the Securities and Exchange Commission, as
they may be amended from time to time. Reed's undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or
otherwise.
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Contact: Investor Relations Reed's Inc. (310) 217-9400 ext. 18
Email: Email Contact www.reedsinc.com
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