Reed's, Inc. Announces New Entry Into the Fast-Growing Kombucha Category
27 Junho 2012 - 9:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today the introduction of
its new, organic Reed's Culture Club Kombucha into natural foods
and mainstream supermarket channels, initially targeting the west
coast, with the rest of the United States shortly thereafter.
Kombucha is a natural food industry phenomenon and is significantly
larger than the natural soda category. Reed's Culture Club Kombucha
will be introduced in four, ginger based formulas: Goji Ginger,
Cranberry Ginger, Lemon Raspberry Ginger and Hibiscus Grapefruit
Ginger.
Chris Reed, Founder and CEO of Reed's, Inc., stated, "Over the
last year we have engaged some of the best kombucha brewing experts
within the industry today to help us co-develop what we consider to
be the best, raw organic kombucha on the market. Each flavor
extension is enhanced with our trademark fresh ginger root, the
finest organic specialty teas, fresh pressed juices, spices, all
brewed in spring water. We really out did ourselves with the
creation of the new packaging and design, which should generate
significant product trial."
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural
foods industry sold in over 13,000 natural food markets and
supermarkets nationwide. Its six award-winning non-alcoholic Ginger
Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. The Company owns the
top-selling root beer line in natural foods, the Virgil's Root Beer
product line, and the top-selling cola line in natural foods, the
China Cola product line.
Other product lines include: Reed's Ginger Candies and Reed's
Ginger Ice Creams. In 2009, Reed's started producing private label
natural beverages for select national chains. Reed's products are
sold through specialty gourmet and natural food stores, mainstream
supermarket chains, retail stores and restaurants nationwide, and
in Canada, as well as through private label relationships with
major supermarket chains.
For more information about Reed's, please visit the Company's
website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at
http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-K and
Form 10-Q, as filed with the Securities and Exchange Commission, as
they may be amended from time to time. Reed's undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or
otherwise.
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Contact: Investor Relations Reed's, Inc. (310) 217-9400 ext. 18
Email: Email Contact www.reedsinc.com
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