Reed's, Inc. Expands Into Tops Friendly Markets
16 Outubro 2012 - 1:26PM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has
recently gained authorization for Reed's and Virgil's brands in
Tops Friendly Markets, a 153 store supermarket chain headquartered
in Williamsville, NY.
"The new authorization of Reed's and Virgil's brands at Tops
Friendly Markets increases our availability in the upstate NY
marketplace. Our brands will be going into their newly expanded
craft soda section in the mainstream beverage aisle. This
partnership with Tops is yet another significant move into
mainstream channels for Reed's. For more than 50 years, Tops
Friendly Markets have been recognized for having strong brand
recognition and retail presence, driving solid market share in the
areas that they operate. We are proud to be partnered with a
supermarket chain that seeks premium, quality brands, like Reed's
and Virgil's, to be made available to their loyal consumers. We
look forward to creating marketing programs and promotions that
will further enhance the consumer reach for our brands in Tops,"
stated Chris Reed, Founder and CEO of Reed's, Inc.
About Tops Friendly Markets
Tops Markets, LLC is headquartered in Williamsville, NY and
operates 153 full-service supermarkets -- 148 company-owned and
five franchise locations. With more than 14,000 associates, Tops is
a leading full-service grocery retailer in upstate New York and
northern Pennsylvania and western Vermont. For more information
about Tops Markets, visit the company's website at
www.topsmarkets.com.
Tops Friendly Markets has still been working hard after 50 years
to be "tops" for their customers. At Tops, they are proud of their
history and remain true to their roots as a store that has a
passion for food and people. Today, Tops stores retain the
neighborhood feel of the original family-owned grocery stores. Real
butchers, a rarity in modern grocery chains, are in store every day
at Tops to offer the freshest cuts of best quality meat and
seafood. They're always happy to trim to your specifications (free)
or provide cooking and recipe tips.
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural
foods industry sold in over 13,000 natural food markets and
supermarkets nationwide. Its six award-winning non-alcoholic Ginger
Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. The Company owns the
top-selling root beer line in natural foods, the Virgil's Root Beer
product line, and the top-selling cola line in natural foods, the
China Cola product line. In 2012, the Company launched Reed's
Culture Club Kombucha line of organic live beverages. Other product
lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.
In 2009, Reed's started producing private label natural beverages
for select national chains. Reed's products are sold through
specialty gourmet and natural food stores, mainstream supermarket
chains, retail stores and restaurants nationwide, and in Canada, as
well as through private label relationships with major supermarket
chains.
For more information about Reed's, please visit the Company's
website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-K and
Form 10-Q, as filed with the Securities and Exchange Commission, as
they may be amended from time to time. Reed's undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or
otherwise.
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Contact: Investor Relations Reed's, Inc. (310) 217-9400
ext. 18 Email: Email Contact www.reedsinc.com
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