Reed's, Inc. Announces New Distribution Partnership for Chicago
05 Novembro 2012 - 11:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has reached
a new distribution agreement with Central Beverage of Chicago, a
full service beverage distributor headquartered in Broadview, IL.
Central Beverage is a fully integrated direct store delivery (DSD)
distributor serving all retail channels and over 3500 customers
throughout the eight county Chicago Metro market. Central Beverage
has successfully been distributing some the most popular alcoholic
and non alcoholic national and regional brands in Chicago since
2002. Some of the brands within in their portfolio of products are
Old Style, LaCroix, Pabst Blue Ribbon, Arizona Iced Tea, Sweet
Leaf, Marleys, Zico Coconut Water, San Pellegrino and many more.
Chris Reed, Founder and CEO, stated, "We are excited to be
partnered with a great distributor, in one of the largest markets
in the country and to start moving our Reed's and Virgil's brands
into the Chicago marketplace. We've had a presence in Chicago for
years in the natural and gourmet channels. This will allow us to
target the rest of the accounts including mainstream markets,
restaurants and up and down the street business in general. We
anticipate the continued roll out of our products into mainstream
distribution throughout the US."
About Central Beverage Company
Central Beverage Company is a direct-store-delivery (DSD)
beverage distributor servicing over 3500 retailers in the eight
county Chicago metro area with beer and other malt based alcoholic
products as well as teas, juices, energy drinks, functional
beverages, sodas and bottled water.
We service all retail channels, from national mass merchandiser
and grocery chains to local grocery stores, convenient chains and
local independent retailers as well as bars, restaurants, hotels
and sports and entertainment venues. Our on-premise team is 100%
Cicerone Certified. For many products, we are one stop shopping to
local and national chain retailers in our market.
Central Beverage Company began in November 2002 as the successor
business to Central Distributing Company, a beverage distributor
who had been in operation since 1985. Central Beverage Company is
owned and operated locally by Mark Muench, Patrick Savaiano and
Donna Spagnola. We operate out of a distribution and office
facility in the western Chicago suburb of Broadview, Illinois.
The Company's goal is to continue to build its reputation as a
leading customer oriented DSD distributor for beverage products in
the Chicago market while it looks for opportunities to expand its
product lines.
The Company locally employs over 100 people, both union and
non-union and we are ethnically and gender diverse. Central
Beverage Company and its ownership are unique in that they are not
a family owned business by historical definition, as most beverage
distributors are. Central's predecessor company was investor owned
and operated. As key management for that Company, Donna, Mark and
Pat were able to become minority owners of that business and as a
result, had the opportunity to establish Central Beverage Company.
Although not related, Donna, Mark and Pat have a strong partnership
and work well together; they have thus created their own "Central
Beverage" family. They each have 20+ years of experience and
success in the running of the Company, as well as a commitment and
entrepreneurial spirit to see that the future of the business is as
successful as its past.
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural
foods industry sold in over 13,000 natural food markets and
supermarkets nationwide. Its six award-winning non-alcoholic Ginger
Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. The Company owns the
top-selling root beer line in natural foods, the Virgil's Root Beer
product line, and the top-selling cola line in natural foods, the
China Cola product line. In 2012, the Company launched Reed's
Culture Club Kombucha line of organic live beverages. Other product
lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.
In 2009, Reed's started producing private label natural beverages
for select national chains. Reed's products are sold through
specialty gourmet and natural food stores, mainstream supermarket
chains, retail stores and restaurants nationwide, and in Canada, as
well as through private label relationships with major supermarket
chains.
For more information about Reed's, please visit the Company's
website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
SAFE HARBOR STATEMENT Some portions of
this press release, particularly those describing Reed's goals and
strategies, contain "forward-looking statements." These
forward-looking statements can generally be identified as such
because the context of the statement will include words, such as
"expects," "should," "believes," "anticipates" or words of similar
import. Similarly, statements that describe future plans,
objectives or goals are also forward-looking statements. While
Reed's is working to achieve those goals and strategies, actual
results could differ materially from those projected in the
forward-looking statements as a result of a number of risks and
uncertainties. These risks and uncertainties include difficulty in
marketing its products and services, maintaining and protecting
brand recognition, the need for significant capital, dependence on
third party distributors, dependence on third party brewers,
increasing costs of fuel and freight, protection of intellectual
property, competition and other factors, any of which could have an
adverse effect on the business plans of Reed's, its reputation in
the industry or its expected financial return from operations and
results of operations. In light of significant risks and
uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as
a representation by Reed's that they will achieve such
forward-looking statements. For further details and a discussion of
these and other risks and uncertainties, please see our most recent
reports on Form 10-K and Form 10-Q, as filed with the Securities
and Exchange Commission, as they may be amended from time to time.
Reed's undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future events, or otherwise.
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Contact: Investor Relations Reed's, Inc. (310) 217-9400 ext. 18
Email: Email Contact www.reedsinc.com
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