Snoop Lion Partners With Reed's Ginger Brew and Causes.com to Raise Awareness for the Mind Gardens Project in Jamaica
13 Novembro 2012 - 2:00PM
Marketwired
Today, pop culture icon Snoop Lion is excited to announce a new
partnership in support of the Mind Gardens Project, his latest
non-profit initiative to establish sustainable, organic community
gardens that will provide fresh fruits and vegetables to school
aged children in Jamaica. Beverage maker Reed's Ginger Brew has
joined the effort to give back to Jamaica, adding momentum as they
prepare to launch a massive Mind Gardens awareness campaign on
Causes.com. (NASDAQ: REED)
Earlier this year, Snoop Lion unveiled his latest project,
Reincarnated, which consists of a soon-to-be released album, a
photo book, and a feature length documentary by VICE Films and
Snoopadelic films illustrating Snoop's evolution and transition
from rap to reggae. This dramatic change came about as a result of
Snoop's recent personal journey to Jamaica and his time spent with
the culture and people of the land. Wanting to give something back
in return, Snoop partnered with entrepreneur and philanthropist
John Paul DeJoria of Paul Mitchell and Patrón Spirits for the Mind
Gardens Project.
"When I went to Jamaica we took time to visit these communities
in Kingston, and I was deeply affected by the poverty and lack of
good food available to the children," says Snoop Lion. "No child
should go hungry. After all the inspiration Jamaica had provided
me, I felt compelled to create a program to give back to the
community."
The Mind Gardens Project has already begun work in Kingston,
Jamaica with locations in the neighborhoods of Trench Town and
Tivoli Gardens. Here, local residents are provided with tools and
resources to help them effectively grow their own food. Plans for
additional domestic and international locations are in the works
for the future.
As a first step to help raise awareness for the initiative, the
Mind Gardens Project, with the support of Reed's Ginger Brew, has
launched a campaign on Causes.com, which empowers people to take
the Mind Gardens Pledge and make an effort to learn more about
their own local community gardens. Everyone who takes the pledge
will have the chance to win a year's supply of Reed's Ginger Brew
by visiting www.causes.com/mindgardens. As the Mind Gardens Project
launches, the partnership with Reed's Ginger Brew brings a new
element of positive synergy and perfectly complements Snoop Lion's
efforts to provide children with proper nutrition. Reed's Ginger
Brews, founded in 1989, is based on traditional Jamaican style
ginger ales or "ginger beers" as the locals call it. When Reed's
CEO and Founder, Chris Reed, learned of Snoop Lion's Mind Gardens
Project, he knew he wanted to get involved.
"We've been looking for a way to give back to Jamaica," says
Chris Reed. "Nothing is more basic than food in helping people help
themselves. Snoop helping to educate the world on how to eat
better, and encouraging communities to grow their own organic food
-- this is very positive change. We are also excited about rolling
out this project to many U.S. cities. My company has always tried
to offer people better, healthier options when it comes to what
they drink. Our larger goal is about helping people live better,
healthier lives. Snoop's Mind Gardens Project is in line with our
vision. We have committed a percentage of our sales this year to
help fund the program."
"This is just the start, we have some big plans to roll out Mind
Gardens stateside in the year to come," says Snoop Lion. "We can
all do our part to help people eat healthier and live better. Bless
up! Jah Rastafari!"
For more information about the Mind Gardens Project, please
visit MindGardens.org and Causes.com/MindGardens.
About The Mind Gardens Project Launched in
Kingston, Jamaica in late 2012, Mind Gardens is a non-profit
initiative started by Snoop Lion and John Paul DeJoria, with the
goal of establishing sustainable, organic community gardens that
will provide fresh fruits and vegetables to school aged children in
the community. Bringing these communities the proper tools and
resources to cultivate their own nutritional alternatives not only
makes for healthy bodies, but also healthy minds. With two gardens
already underway, we need your help to spread the word, build more
gardens and take this project worldwide. Together we can plant a
seed, grow a garden, and change a life. For more information,
please visit MindGardens.org
About Snoop Lion Snoop Lion is the new
moniker of multi-platinum artist and entertainment icon, Snoop
Dogg, whose ability to stay at the forefront of popular culture and
new technology has resulted in unwavering relevance. Snoop Lion, in
conjunction with VICE Media and Stampede Management, are set to
release Reincarnated, a project that grew from Snoop's recent trip
to Jamaica where the people and culture positively affected him.
The project includes a reggae album produced by Diplo and the Major
Lazer production team, a feature-length documentary of his life and
career, which premiered at the 2012 Toronto Film Festival to rave
reviews, as well as a photo book. The full Reincarnated project is
set to release early 2013. For more information, please visit
SnoopLion.com
About Reed's Ginger Brew Reed's, Inc.
(NASDAQ: REED) makes the top-selling natural sodas in the natural
foods industry sold in over 13,000 natural and mainstream
supermarkets nationwide. Its six award-winning non-alcoholic Ginger
Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. The Company owns the
top-selling root beer line in natural foods, the Virgil's Root Beer
product line, and the top-selling cola line in natural foods, the
China Cola product line. In 2012, the Company launched Reed's
Culture Club Kombucha line of organic live beverages. Other product
lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.
In 2009, Reed's started producing private label natural beverages
for select national chains. Reed's products are sold through
specialty gourmet and natural food stores, mainstream supermarket
chains, retail stores and restaurants nationwide, and in Canada, as
well as through private label relationships with major supermarket
chains. For more information about Reed's, please visit
ReedsInc.com
About Causes Causes.com is an online
platform that provides tools for driving change. With 180 million
users and over 500,000 campaigns for change, Causes is the world's
largest platform for activism and philanthropy. Causes enables
grassroots organizers, nonprofits and companies to run online,
social impact campaigns that raise brand awareness, engage targeted
audiences, and build dynamic communities. For more information,
please visit Causes.com/about
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MEDIA CONTACTS: Snoop Lion Contact Brianne Pins
Email Contact (323) 928-5003 Kristen Tambara Email Contact (323)
928-5005 Reed's Ginger Brew Contact Julie Pantiskas Email
Contact (310) 527-1340 Causes.Org Contact Jessica Dahl Email
Contact (202) 680-2073
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