Reed’s Inc. Launches Ultimate Ready-to-Drink Mule With A Real Ginger Kick
17 Junho 2020 - 9:45AM
Reed’s Inc. (NASDAQ: REED), America’s #1 name in ginger has
launched its first-ever alcoholic beverage: Reed’s® Zero Sugar
Classic Mule, a naturally brewed, ready-to-drink ginger mule made
in partnership with Full Sail Brewing Co., Oregon’s award-winning
craft brewer.
Shaking up the RTD beverage category with a
sugar-free, keto-friendly take on the trendy cocktail, Reed’s® Zero
Sugar Classic Mule is packed with REAL, fresh ginger root and made
through a unique handcrafted brewing and fermentation process.
Hitting shelves just in time for summer adventures, the new Zero
Sugar Classic Mule contains 7% alcohol, and a light-spice flavor
profile with no artificial colors, gluten, GMOs or caffeine.
“At Reed’s Inc. we’re dedicated to bringing the real ginger
experience to consumers nationwide, and the launch of our Zero
Sugar Classic Mule is the next step in providing an all-natural,
handcrafted ginger beverage for adults seeking classic alternative
beverages,” shared Norman Snyder, CEO of Reed’s Inc. “Our signature
Reed’s® Ginger Beer mixes perfectly for a flavorful mule, and now
we’re making it easier than ever to enjoy the refreshing cocktail
combination in a convenient format that contains only real, quality
ingredients.”
Reed’s Inc. and Full Sail Brewing Co. created
the Zero Sugar Classic Mule to meet consumer demand for a
healthier, more authentic cocktail in the popular on-the-go format.
Bringing fresh ginger root to the forefront, we believe it is the
REAL option consumers have been seeking to add a splash of craft to
the summer cooler, for easy-drinking at the beach or in the
backyard.
“With Moscow Mules being one of the top-growing
cocktails in terms of popularity, we were thrilled to partner with
Reed’s® – the ultimate ginger beer brand – to bring a handcrafted,
zero-sugar option to the ready-to-drink marketplace,” said Cory
Comstock, CEO of Full Sail Brewing Co. “We’re always innovating new
ways to deliver an on-trend cocktail in a can, and our partnership
with Reed’s Inc. was the natural fit to deliver a ginger-packed
Moscow Mule experience that taps into consumers' heightened
interest for on-the-go and sugar-free offerings.”
In celebration of the launch, Reed’s Inc. and Full Sail Brewing
Co. will be giving away a Reed’s® Adventure Pack valued at $500 to
help one lucky consumer stock up for their next adventure.
Through July 15, 2020, mule lovers nationwide are invited to
enter the sweepstakes here for a chance to win. More details on the
sweepstakes are available here:
https://reedsmule.com/adventure-sweeps.
Reed’s® Zero Sugar Classic Mule is currently available at
retailers nationwide for $10.99 per 4-pack, with pipelined
expansion in grocery and convenience stores. To find a retailer
near you, please visit the store locater on reedsmule.com.
For more information about Reed’s® Zero Sugar Classic Mule,
please visit our website at: reedsmule.com or call
800-99-REEDS. Follow along with Reed's® Mule on Twitter, Instagram,
and Facebook (@reedsmule).
About Reed's, Inc.Established in 1989, Reed's®
is America's # 1 name in Ginger and America’s best-selling Ginger
Beer brand and innovator for decades. Virgil's® is America's
best-selling independent, full line of natural craft sodas. The
Reed's® portfolio is sold in over 35,000 retail doors nationwide.
Reed's® core product line of Original, Extra and Strongest Craft
Ginger Beers, along with the Certified Ketogenic Zero Sugar Extra
Ginger Beer are unique due to the proprietary process of using
fresh ginger root combined with a Jamaican inspired recipe of
natural spices and fruit juices. We use this same handcrafted
approach in our award-winning Virgil's® line of great tasting, bold
flavored craft sodas and Certified Ketogenic Zero Sugar
Varieties.
About Full Sail Brewing
CompanyPerched on a bluff in Hood River, Oregon,
overlooking the mighty Columbia River’s epic wind and kite surfing
and the snow-capped volcanic peak of Mt. Hood, Full Sail is a true
craft-brewing pioneer. Since 1987, Full Sail has been pouring pure
Mt. Hood water, local ingredients and responsible processes into
each and every pint. Full Sail’s brews and sustainable practices
have garnered more than 300 national and international awards,
including more than 200 gold medals and Beverage World’s “Craft
Brewer of the Year” distinction. From Full Sail Amber and IPA to
Session Lager and bourbon barrel-aged beers, Full Sail consistently
strives to brew complex, balanced and ridiculously tasty beers.
Learn more at www.fullsailbrewing.com
Forward-Looking StatementsThis
press release includes “forward-looking statements” within the
meaning of the U.S. federal securities laws. Generally, the words
“believe,” “aim”, “expect,” “intend,” “anticipate,” “project,”
“will,” “outlook,” and similar expressions identify forward-looking
statements, which generally are not historic in nature. Statements
that refer to expectations around the success of Reed’s® Zero Sugar
Classic Mule, growth plans, and other characterizations of future
events or circumstances are forward-looking statements. Although we
believe that the assumptions upon which our forward-looking
statements are based are reasonable, we can give no assurance that
these assumptions will prove to be correct. Important factors that
could cause actual results to differ materially from our historical
experience, and present projections and expectations are disclosed
in our filings with the Securities and Exchange Commission (“SEC”).
These factors include, among others, the impact of the COVID-19
virus pandemic; the impact of increased competition, health of our
brands in our markets; economic conditions in our markets; success
of our joint venture; and other risks discussed in our filings with
the SEC, including our most recent Annual Report on Form 10-K and
Quarterly Report on Form 10-Q. All forward-looking statements in
this press release are expressly qualified by such cautionary
statements and by reference to the underlying assumptions. You
should not place undue reliance on forward-looking statements,
which speak only as of the date they are made. We do not undertake
to update forward-looking statements, whether as a result of new
information, future events or otherwise.
Media Contact: 5W Public
Relations reeds@5wpr.com212.999.5585
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/8b4675ab-b0b4-42bc-862e-b6a2eb8b69e2
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